Social Editor - Complex MENA

Social Strategy & Execution

• Develop and execute platform-specific strategies (Instagram, TikTok, X/Twitter, YouTube, Snapchat, and Threads) that grow audience reach and engagement for Complex MENA.
• Manage the day-to-day publishing calendar and oversee real-time social coverage of trending moments, pop culture events, and brand tentpoles.
• Write culturally fluent, witty, and on-brand captions that elevate every post and reflect the voice of Complex.

Content Curation & Creation

• Curate the best of regional and global youth culture content for distribution across platforms
• Collaborate with editorial, video, and design teams to adapt and optimize content for social media.
• Source, pitch, and package reactive content and develop a network of collaborators that taps into breaking trends and viral moments across fashion, music, sneakers, sports, and lifestyle.

Community Manager

• Monitor audience conversations and actively engage with followers to foster community and loyalty.
• Respond to cultural moments in real-time and maintain a strong, consistent brand voice across all platforms
• Work with influencers, creators, and fans to amplify brand visibility and sentiment organically.

Data & Performance Insights

• Track social analytics daily and weekly to understand what s working and why.
• Prepare performance reports and provide actionable recommendations based on insights.
• Optimize posting times, formats, and frequency to maximize reach, engagement, and follower growth.

Platform Development & Experimentation

• Stay ahead of platform updates, emerging formats, and algorithm changes.
• Continuously test new content formats (Reels, Stories, Shorts, Threads, carousels) to find what connects with the audience
• Contribute to social-first series concepts and brand campaigns, aligned with Complex s editorial and commercial goals.