Social Media Ads Specialist

Location: Bahria Town Phase 7, Rawalpindi
(Candidates residing in Bahria Town, DHA, or nearby areas will be given preference.)

About Sequel Technologies

Sequel Technologies is a growing technology company providing healthcare IT solutions and medical billing services to clients in the United States. Our team focuses on delivering reliable technology and marketing support to help healthcare organizations operate more efficiently.

Job Overview

We are looking for a Social Media and Paid Advertising Specialist to join our marketing department. The ideal candidate will be responsible for creating engaging social media content, managing our online presence, and running paid advertising campaigns that generate qualified leads.

This role is ideal for someone who is creative, data-driven, and experienced in managing Meta (Facebook/Instagram) and LinkedIn advertising campaigns.

Key Responsibilities

• Plan and execute organic social media strategies across LinkedIn, Facebook, Instagram, and other relevant platforms
• Create, launch, and manage paid advertising campaigns using Meta Ads Manager and LinkedIn Campaign Manager
• Monitor campaign performance and optimize campaigns to improve results
• Track and report marketing metrics such as Cost per Lead (CPL), Return on Ad Spend (ROAS), and MQL volume
• Engage with followers by responding to comments, messages, and community interactions
• Collaborate with the marketing team on promotions, product updates, and campaign launches
• Stay up to date with social media algorithms, advertising policies, and digital marketing trends
• Ensure all marketing content reflects the company’s brand voice and meets healthcare industry standards
• Perform A/B testing on ad creatives, copy, and target audiences to improve campaign performance

Required Qualifications

• 2–3 years of experience in social media marketing with a focus on paid advertising
• Hands-on experience using Meta Ads Manager and LinkedIn Campaign Manager
• Experience with social media scheduling and analytics tools
• Strong writing and communication skills for creating engaging social media content
• Ability to analyze campaign data and prepare performance reports
• Comfortable working with marketing creatives and visual assets

Preferred Qualifications

• Experience in healthcare marketing, B2B SaaS, or lead generation campaigns
• Familiarity with HubSpot or other CRM/marketing automation platforms
• Knowledge of retargeting strategies and conversion tracking setup

What We’re Looking For

• A proactive individual who can manage projects independently
• Strong collaboration and communication skills
• Highly organized with attention to detail
• Data-driven mindset with the ability to interpret campaign performance
• Ability to work effectively in a fast-paced environment

Working Hours

• Summer: 5:00 PM – 2:00 AM
• Winter: 6:00 PM – 3:00 AM

Benefits

• Health Insurance (OPD + IPD)
• Entertainment Allowance
• Cellular Allowance
• Provident Fund

Job Type: Full-time

Ability to commute/relocate:

• Rawalpindi: Reliably commute or planning to relocate before starting work (Preferred)

Application Question(s):

• Are you a resident of Bahria Town Phase 7/8, or DHA 1/2? If not, kindly state your area of residency.

Location:

• Rawalpindi (Required)

Work Location: In person