Social Media Ads Specialist

Senior Social Media Ads Specialist

Location: Bahria Town, Lahore (On-Site)
Job Type: Full-Time
Working Hours: 12:00 PM – 8:00 PM (8-Hour Shift)

Experience

5–7 Years

Job Summary

We are seeking a results-driven and experienced Senior Social Media Ads Specialist to lead and manage paid advertising campaigns across multiple digital platforms. The ideal candidate will have extensive expertise in performance marketing, lead generation, audience targeting, campaign optimization, and maximizing advertising ROI.

Key Responsibilities

• Plan, develop, launch, and manage paid advertising campaigns across Meta (Facebook & Instagram), Google Ads, LinkedIn Ads, TikTok Ads, and YouTube Ads.
• Design and execute high-converting lead generation and customer acquisition campaigns.
• Continuously optimize campaigns to improve ROI, ROAS, CTR, conversion rates, and Cost Per Lead (CPL).
• Conduct audience research, segmentation, A/B testing, retargeting, and remarketing campaigns to maximize performance.
• Monitor and manage daily, weekly, and monthly advertising budgets effectively.
• Track and analyze campaign performance using Google Analytics, Google Tag Manager, Meta Pixel, and other conversion tracking tools.
• Prepare detailed performance reports with actionable insights and strategic recommendations.
• Collaborate with graphic designers and content creators to produce engaging ad creatives, compelling copy, and high-converting landing pages.
• Stay updated on digital marketing trends, platform algorithm changes, and advertising policies to maintain campaign effectiveness.

Requirements

• Bachelor's degree in Marketing, Business Administration, Digital Marketing, or a related field.
• 5–7 years of hands-on experience in paid digital advertising and performance marketing.
• Proven expertise in managing campaigns across:
• Meta Ads (Facebook & Instagram)
• Google Ads
• LinkedIn Ads
• YouTube Ads
• TikTok Ads
• Strong knowledge of audience targeting, conversion tracking, lead generation, campaign optimization, and performance analysis.
• Practical experience with Google Analytics, Meta Pixel, Google Tag Manager, and reporting dashboards.
• Ability to manage high-budget advertising campaigns while delivering measurable business results.
• Excellent analytical, communication, and problem-solving skills.
• Capable of independently planning, executing, optimizing, and scaling paid advertising campaigns across multiple digital platforms.

Work Location: In person