Social Media and Content Manager

Addison, United States

Overview:

We're Hiring: Social Media and Content Manager | Join our Fast-Growing Behavioral Health Company!

Location: Addison, TX (Near Beltline & Tollway)

Schedule: Full-Time | Hybrid (In-Office prescence required)

About Behavioral Innovations:

At Behavioral Innovations, we’re celebrating 25 years of transforming the lives of children with autism through compassionate, center-based Applied Behavior Analysis (ABA) therapy. With more than 100+ locations across TX, OK, CO, VA, and MD - and more to come - we’re continuing to expand rapidly.

Your Role and How You’ll Make a Difference:

We’re seeking a Social Media & Content Manager to lead our digital marketing and brand storytelling strategy across email, social, and multi-format content. This role combines creative execution with performance-driven marketing, focusing on increasing engagement, generating leads, and building community. You will oversee social media management, email marketing campaigns, SEO-driven content strategy, influencer partnerships, and video content production. You’ll also track performance analytics to ensure data informs every campaign and optimize results across all digital channels.

Key Responsibilities:

Email Marketing & Automation
- Plan, build, and execute targeted email campaigns in Salesforce Marketing Cloud.
- Segment audiences for personalized messaging to increase open and click-through rates.
- Create automated journeys for lead nurturing, client updates, and event promotion.
- Conduct A/B testing on subject lines, content, and timing.
- Monitor campaign performance and present actionable insights.
Social Media Strategy & Community Engagement
- Develop and manage organic content calendars across Facebook, Instagram, LinkedIn, TikTok, YouTube, and emerging platforms.
- Adapt strategies to align with social media algorithms, trends, and analytics insights.
- Drive daily engagement with audiences to build a strong, authentic brand presence.
Content Creation & Digital Storytelling
- Build an annual content marketing strategy aligned with company goals.
- Create and repurpose blogs, infographics, newsletters, podcasts, videos, and testimonials.
- Ensure all content is SEO optimized and supports lead generation.
- Support live and virtual events through digital promotion, live coverage, and post-event content.
Influencer & Video Marketing
- Manage influencer and ambassador partnerships, including contract negotiations and ROI tracking.
- Create and edit video content in-house using Figma, Adobe Premiere Pro, Final Cut Pro, or similar tools.
- Partner with external producers to deliver high-quality, brand-aligned video assets.
Performance Goals (Outcomes)
- Boost qualified lead generation by 15% YoY through higher CTRs, follower growth, and engagement.
- Improve average email open rates by 10% and click-through rates by 15% within 6 months.
- Increase webinar/podcast attendance by 30%, driving new lead generation within 12 months.

What We Are Looking For (Qualifications/Skills):

Required:
- 4+ years of experience in social media management, email marketing, and content strategy.
- Proficiency in Figma or similar design tools for social and digital assets.
- Strong knowledge of SEO best practices and analytics tools (Google Analytics, platform insights).
- Strong writing, editing, and project management skills.
Preferred:
- Ability to edit videos in-house using Adobe Premiere Pro, Final Cut Pro, or similar.
- Experience collaborating with external video producers to develop high-quality content.

Why Join Behavioral Innovations?

Compensation: Competitive Base Salary
Work-Life Balance: 15 days PTO + 7 paid holidays.
Insurance Benefits: Medical, Vision, Dental & Supplemental Coverage.
Wellbeing Program: Resources and tools to support personal wellness goals.
Family-Centric Culture: A caring, collaborative, and mission-driven environment.
Award-Winning Organization:
- 2021 Clinical Excellence Award for ethical and compassionate care.
- 2022 Company of the Year, reflecting growth and impact in ABA therapy.
- Ranked on the Inc. 5000 list of America’s Fastest Growing Private Companies - Past 3 years!

Ready to Make a Difference?

Join a purpose-driven team dedicated to helping children with autism reach their full potential through high-quality ABA therapy. Our work is guided daily by integrity, clinical excellence, and a commitment to our core values.

Apply today to join Behavioral Innovations as a Social Media & Content Manager and be part of a growing, mission-driven company. Where Potential Thrives.

CORP2025

#LI-SN1

#LI-Hybrid

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