Social Media and Digital Marketing Executive

About Us:
Lili Blanc is a luxury ready-to-wear brand for women, renowned for timeless elegance, sophisticated designs, and high-quality craftsmanship. We are passionate about creating exquisite pieces that empower women to feel confident and beautiful.

Job Description:
We are seeking a creative and motivated Junior Social Media and Digital Marketing Executive to join our team. You will play a key role in shaping Lili Blanc’s digital presence by developing captivating content, executing social media strategies, and supporting overall marketing initiatives. Your efforts will help elevate our brand’s visual identity and connect with our sophisticated audience across digital platforms. You will report directly to the Senior Marketing Manager.

Responsibilities:

• Assist in creating, scheduling, and publishing luxurious, on-brand content for social media channels including Instagram, Facebook, Pinterest, Youtube, and TikTok.
• Draft and maintain detailed content, social media, and ad campaign calendars to ensure consistent and timely posting.
• Plan, develop, and execute digital advertising campaigns, including paid social ads, email marketing, and influencer collaborations.
• Create and manage ad campaigns, from conceptualization to performance analysis, ensuring alignment with brand aesthetics and goals.
• Cultivate engagement with our audience by responding to comments, direct messages, and inquiries in a polished and professional manner.
• Curate and produce visually appealing content aligned with Lili Blanc’s elegant aesthetic, collaborating with designers and photographers.
• Conduct market research on luxury fashion trends, competitors, and customer preferences to inform content and campaign strategies.
• Track and analyze social media performance and campaign effectiveness, preparing reports to inform future initiatives.
• Support SEO efforts by optimizing website content and product descriptions.
• Stay updated on luxury fashion trends, social media innovations, and digital marketing best practices.
• Report progress, insights, and campaign results regularly to the Senior Marketing Manager.

Requirements:

• Bachelor's degree in Marketing, Communications, Fashion Marketing, or related field.
• Passion for luxury fashion and digital marketing, with a keen eye for detail and aesthetics.
• Proven interest or experience in managing social media accounts, preferably for premium or luxury brands.
• Excellent written and verbal communication skills, fluent in English.
• Strong visual sensibility with proficiency in creating engaging content (photos, videos, captions).
• Experience in planning and managing content calendars and digital ad campaigns.
• Familiarity with social media management tools, analytics, and digital advertising platforms.
• Knowledge of SEO and email marketing best practices.
• Creative, proactive, and highly organized with good multitasking skills.
• Passionate about learning and keeping up with the luxury fashion landscape and digital trends.

Office Address:

Dubai Design District,

Dubai, UAE

We Work

Monday- Friday 09.00-06.00 PM

Job Type: Full-time

Pay: From AED1.00 per month