Social Media and Marketing Coordinator

Overview
We are seeking a creative and detail-oriented Social Media Coordinator to join our dynamic team. The ideal candidate will be responsible for developing and implementing effective social media strategies to enhance our brand presence, engage with our audience, and drive traffic to our digital platforms. This role requires a strong understanding of social media marketing, content creation, and analytics to optimize our online presence across various channels.

Responsibilities

• Develop and execute engaging social media content across platforms including Facebook, Instagram, Twitter, and LinkedIn.
• Utilize tools such as Hootsuite and Buffer for scheduling posts and managing social media accounts.
• Conduct social listening to monitor brand mentions and industry trends.
• Create visually appealing graphics using Adobe Photoshop and Adobe Illustrator for promotional materials.
• Collaborate with the marketing team to align social media campaigns with overall branding and marketing strategies.
• Analyze performance metrics using Google Analytics and web analytics tools to assess the effectiveness of campaigns.
• Engage with followers by responding to comments, messages, and inquiries in a timely manner.
• Conduct keyword research to optimize content for SEO purposes.
• Assist in public relations efforts by promoting press releases and company news through social channels.
• Stay updated on the latest trends in digital marketing, e-commerce, and social media management.

Experience

• Proven experience in social media marketing or related fields is preferred.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator) is essential for graphic design tasks.
• Familiarity with Facebook Advertising and video editing software is a plus.
• Strong skills in content creation, proofreading, and relationship management are required.
• Experience with digital marketing strategies including branding, SEO, keyword research, and e-commerce is highly desirable.
• Ability to work collaboratively within a team while managing multiple projects simultaneously. If you are passionate about social media and eager to contribute your skills in a fast-paced environment, we encourage you to apply for this exciting opportunity!

Job Type: Part-time

Pay: From $16.00 per hour

Expected hours: 24 per week

Work Location: Remote