Social Media and Marketing Coordinator

Overview
Social media and SEO and GEO content creator. We are seeking a dynamic and detail-oriented Marketing Coordinator to join our team. The ideal candidate will be responsible for supporting the marketing department in various initiatives, including digital marketing, content creation, and multichannel campaigns. This role requires a blend of creativity and analytical skills to enhance our brand presence and drive engagement across various platforms.

Duties

• Develop and implement SEO strategies to improve website visibility and search rankings.
• Manage social media marketing efforts, including content creation, scheduling, and engagement.
• Coordinate multichannel marketing campaigns that integrate digital, print, and advertising sales strategies.
• Utilize Adobe Creative Suite to design marketing materials that align with brand guidelines.
• Execute digital marketing initiatives including email marketing, performance marketing, and e-commerce strategies.
• Conduct research to identify market trends and customer preferences to inform marketing strategies.
• Write compelling copy for various platforms including websites, blogs, social media, and print advertising.
• Oversee B2B marketing efforts to build relationships with potential clients and partners.
• Implement marketing automation tools to streamline processes and improve efficiency.
• Analyze campaign performance using Google Analytics and other analytics tools to measure success and optimize future efforts.
• Collaborate with product management teams to align marketing strategies with product launches and promotions.
• Assist in budgeting for marketing initiatives while ensuring effective allocation of resources.

Experience

• Proven experience in marketing roles with a strong understanding of digital marketing principles.
• Familiarity with WordPress for website management and content updates.
• Knowledge of HTML is a plus for basic website editing tasks.
• Experience in copywriting with the ability to create engaging content tailored to target audiences.
• Proficiency in Facebook Advertising and Google AdWords for managing paid advertising campaigns.
• Strong analytical skills with the ability to interpret data from various sources to inform decision-making.
• Experience in sales or product management is beneficial for understanding market dynamics. We are excited to find a passionate Marketing Coordinator who can contribute innovative ideas and help us achieve our marketing goals. If you are ready to take on this challenge, we encourage you to apply!

Job Types: Full-time, Part-time

Pay: From $40,000.00 per year

Benefits:

• Paid time off
• Parental leave

Work Location: In person