Social Media and Marketing Coordinator

Clover Valley Electric (CVE) – Social Media and Marketing Coordinator

Position Summary

The Marketing Admin is a part‐time role (5–15 hours/week, typical 8 hours/week) that supports CVE’s ongoing marketing and communications efforts. Working directly with Shannon (Owner & Business Manager) and John (Owner & Master Electrician), the Marketing Admin plans, executes, and tracks marketing activities across social media, direct mail, email, business‐to‐business outreach, and website/SEO. This role helps ensure consistent, brand‐aligned messaging that builds trust across the North Shore community and drives steady, seasonal‐aware lead flow.

Key Responsibilities:

Social Media & Content

· Draft, schedule, and publish posts across Facebook, Instagram, and Google Business Profile.

· Capture on‐site photos/short videos; assist with shooting and editing reels featuring the team (incl. “Clover Valley John”).

· Write clear, educational captions with thoughtful calls‐to‐action; maintain brand tone (North Shore rugged, family‐owned, trustworthy).

· Maintain a content calendar aligned to seasonal priorities (winter heating, LED retrofits; summer underground services).

Direct Mail & Print

· Coordinate design and printing of door hangers, flyers, and postcards (Adobe Creative Suite/Canva).

· Compile target neighborhoods, resorts, cabins, and property clusters for distribution.

· Track campaign timing, distribution, and responses.

Email & B2B Outreach

· Prepare quarterly email newsletters to customers and leads.

· Research and compile regional business contacts (resorts, property managers, builders, HOAs) for outreach.

· Draft introductory messages and follow‐up scripts for Shannon/John.

Website & SEO

· Coordinate with Big West Marketing on website updates and SEO content alignment.

· Monitor Google Business Profile insights and reviews; flag trends/opportunities.

· Keep site pages fresh with new photos, project write‐ups, and seasonal campaigns.

Admin & Reporting

· Maintain a monthly metrics report (reach, engagement, leads, conversion surrogates).

· Track marketing expenses and coordinate with the Financial Admin (Jack).

· Organize a reusable media library (Dropbox/CompanyCam) with proper naming conventions.

Qualifications

· Education or coursework in marketing/communications/digital media preferred.

· Hands‐on with Meta Business Suite, Google Business Profile, Canva/Adobe Creative Suite, and basic video editing (FinalCutPro/iMovie/Premiere).

· Strong written, visual, and organizational skills; comfortable working independently with support/direction.

· Interest in small‐business marketing, community engagement, and brand storytelling.

Work Details

· Hours: 5–15 hours per week; schedule varies by season and campaign load.

· Location: Duluth, MN; Hybrid Work Option Available; occasional on‐site content capture and collaboration; flexible schedule to accommodate other commitments.

· Reports to: Shannon Christensen (Owner & Business Manager) and John Christensen (Owner & Master Electrician).

· Compensation: Typical range $22-28/hour for part‐time Social Media and Marketing Coordinator.

Job Type: Part-time

Pay: $22.00 - $28.00 per hour

Expected hours: 5 – 15 per week

Benefits:

• Flexible schedule

Work Location: Hybrid remote in Duluth, MN 55804