Social Media and Marketing Coordinator

<Overview>
Are you passionate about crafting compelling digital narratives and engaging audiences across social media platforms? We are seeking a dynamic Social Media and Marketing Coordinator to lead our online presence, elevate brand awareness, and drive innovative marketing campaigns. This paid role offers an exciting opportunity to blend creativity with strategic thinking, making a tangible impact on our brand’s growth and community engagement. If you thrive in a fast-paced environment, love creating captivating content, and possess a keen eye for analytics, this position is perfect for you!

<Duties>

• Develop and implement comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to increase brand visibility and engagement.
• Create high-quality content including graphics, videos, photography, and written posts that resonate with target audiences using tools like Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite.
• Manage social media scheduling and publishing using applications like Hootsuite and Buffer to ensure consistent brand messaging.
• Monitor social listening channels to gather insights on customer sentiment, trending topics, and competitor activities.
• Optimize content for search engines (SEO) and conduct keyword research to enhance online discoverability.
• Analyze web traffic and social media metrics using Google Analytics and web analytics tools to measure campaign effectiveness and inform future strategies.
• Coordinate with public relations teams to craft branding messages, manage relationship management efforts, and handle crisis communication when necessary.
• Oversee paid advertising campaigns on platforms like Facebook Advertising to maximize reach and ROI.
• Engage actively with followers by responding to comments, messages, and reviews to foster community loyalty.
• Support e-commerce initiatives by integrating social media marketing strategies that drive sales conversions.

<Requirements>

• Proven experience in social media management, digital marketing, or related roles with a strong portfolio of successful campaigns.
• Proficiency in graphic design software such as Adobe Photoshop and Adobe Illustrator; experience with video editing is a plus.
• Familiarity with social media management tools like Hootsuite and Buffer for scheduling and analytics purposes.
• Knowledge of SEO best practices, keyword research techniques, and web analytics platforms including Google Analytics.
• Ability to craft engaging content tailored for diverse audiences while maintaining brand voice consistency.
• Strong understanding of social listening tools to monitor trends and customer feedback effectively.
• Excellent proofreading skills with attention to detail in all content creation efforts.
• Experience in branding strategies, public relations activities, and relationship management within digital spaces.
• Knowledge of Facebook Advertising campaigns and e-commerce integration is desirable.
• Creative mindset combined with analytical skills to interpret data insights into actionable marketing strategies. Join us as a Social Media and Marketing Coordinator where your innovative ideas will shape our digital footprint! Bring your passion for storytelling, your expertise in digital tools, and your enthusiasm for building vibrant online communities—your journey toward transforming our brand’s digital landscape starts here!

Pay: $17.00 - $20.00 per hour

Benefits:

• Flexible schedule

Work Location: In person