Social Media and Marketing Coordinator

<Overview>
Join our dynamic team as a Social Media and Marketing Coordinator, where your creativity and strategic mindset will drive brand awareness and engagement across digital platforms. In this energetic role, you will craft compelling content, manage social media channels, and implement innovative marketing campaigns that resonate with diverse audiences. Your passion for digital marketing will help elevate our brand presence and foster meaningful relationships with our community. This paid position offers an exciting opportunity to develop your skills in a fast-paced, collaborative environment dedicated to growth and innovation.

<Duties>

• Develop and execute comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to boost brand visibility and engagement.
• Create, curate, and schedule engaging content including graphics, videos, blog posts, and photography using tools like Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite.
• Monitor social listening tools to track brand mentions, industry trends, and customer feedback to inform marketing strategies.
• Manage social media management tools such as Hootsuite and Buffer to streamline posting schedules and analyze campaign performance.
• Optimize content for SEO by conducting keyword research and integrating relevant keywords into posts to improve organic reach.
• Coordinate with the public relations team to craft press releases, media pitches, and outreach efforts that enhance brand reputation.
• Plan and execute Facebook Advertising campaigns to target specific audiences effectively while analyzing web analytics through Google Analytics for continuous improvement.
• Engage with followers by responding promptly to comments, messages, and reviews to foster strong relationship management.
• Oversee branding consistency across all digital channels while supporting e-commerce initiatives through creative content creation.
• Collaborate with the photography team for high-quality visual assets and produce video editing projects that enhance storytelling efforts.

<Experience>

• Proven experience in social media marketing or digital marketing roles with a strong portfolio of successful campaigns.
• Proficiency in graphic design software including Adobe Photoshop and Adobe Illustrator; familiarity with Adobe Creative Suite is preferred.
• Hands-on experience managing social media platforms using tools like Hootsuite or Buffer; knowledge of Facebook Advertising is a plus.
• Strong understanding of SEO principles, keyword research techniques, web analytics (Google Analytics), and social listening tools.
• Excellent written communication skills with an eye for proofreading and content creation tailored to target audiences.
• Ability to analyze data from web analytics platforms to measure campaign success and inform future strategies.
• Knowledge of branding principles, public relations tactics, photography basics, video editing skills, and e-commerce platforms will be highly advantageous.
• Demonstrated ability to manage multiple projects simultaneously while maintaining attention to detail in a fast-paced environment. Embark on this vibrant journey where your innovative ideas will shape our digital presence! We’re committed to fostering a supportive environment that encourages growth—where your creativity can truly shine!

Pay: $20.00 - $26.00 per hour

Benefits:

• Paid time off

Work Location: In person