Social Media and Marketing Coordinator

Job Summary
Growing and dynamic restaurant group is seeking a spirited and innovative Social Media and Marketing Coordinator to elevate our brand presence across digital, print and billboard platforms. This energetic role involves crafting compelling content, managing social media channels, and executing strategic marketing campaigns that resonate with our target audience. You will be the driving force behind our online engagement, utilizing your creative skills and analytical mindset to boost brand awareness, foster community relationships, and support our overall marketing objectives. If you thrive in a fast-paced environment and are passionate about digital marketing, this opportunity is perfect for you to make a meaningful impact!

Duties

• Develop and implement comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to increase engagement and followers.
• Create high-quality content including graphics, videos, photography, and written posts that align with brand voice and marketing goals.
• Manage social media scheduling using tools like Hootsuite or Buffer to ensure consistent posting and optimal timing for audience engagement.
• Monitor social listening channels to gather insights on brand perception, industry trends, and customer feedback; respond promptly to comments and messages to foster community relationships.
• Analyze web analytics and social media metrics using Google Analytics and platform-specific insights to measure campaign performance and inform future strategies.
• Coordinate with public relations teams to support branding initiatives, promotional events, and media outreach efforts.
• Stay updated on the latest trends in digital marketing, social media management tools, and industry best practices to keep campaigns fresh and effective.

Experience

• Proven experience in social media management or digital marketing roles, preferably within a fast-paced environment.
• Strong proficiency in digital content creation.
• Hands-on experience with social media management tools such as Hootsuite or Buffer, preferred.
• Knowledge of SEO techniques, Google Analytics, web analytics tools, and keyword research strategies.
• Demonstrated ability to develop engaging content across multiple formats including video editing and photography.
• Familiarity with Facebook Advertising campaigns and e-commerce integration is a plus.
• Excellent proofreading skills with an eye for detail in branding consistency.
• Strong relationship management skills to collaborate effectively with cross-functional teams including PR, sales, and creative departments.
• Ability to analyze data insights to optimize campaigns continuously while maintaining a lively enthusiasm for emerging digital trends. Join us in shaping compelling stories that connect brands with audiences worldwide!

Pay: $45,000.00 - $65,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Flexible schedule
• Health insurance
• Paid time off
• Retirement plan
• Vision insurance

Work Location: In person