Social Media and Marketing Coordinator

Job Overview
We are seeking a dynamic and energetic Social Media and Marketing Coordinator to elevate our brand presence across digital platforms. In this role, you will craft compelling content, manage social media channels, and implement innovative marketing strategies to engage our audience and drive growth. Your creativity and strategic mindset will be essential in building brand awareness, fostering community engagement, and supporting our overall marketing objectives. This paid position offers an exciting opportunity to influence brand perception and develop your skills in a fast-paced, collaborative environment.

Duties

• Develop and execute engaging social media campaigns across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to boost brand visibility and audience interaction.
• Create high-quality visual content using Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite to ensure consistent branding and compelling storytelling.
• Manage social media scheduling and monitoring using tools like Hootsuite and Buffer to optimize posting times and track performance metrics.
• Conduct social listening to monitor brand mentions, industry trends, and competitor activity, providing insights for strategic adjustments.
• Implement SEO best practices and keyword research to enhance content discoverability across digital channels.
• Coordinate with public relations teams to craft press releases, manage media relationships, and support brand reputation management.
• Analyze web analytics with Google Analytics and web analytics tools to measure campaign effectiveness, engagement rates, and ROI.
• Oversee Facebook Advertising campaigns to target specific audiences effectively while managing budgets for maximum impact.
• Support e-commerce initiatives by creating promotional content, optimizing product listings, and tracking sales performance through digital marketing strategies.
• Produce multimedia content including photography and video editing to enrich social media posts and marketing materials.
• Engage in relationship management by interacting with followers, responding to inquiries promptly, and fostering a vibrant online community.

Experience

• Proven experience in social media management with a strong portfolio demonstrating successful campaigns across multiple platforms.
• Familiarity with social listening tools like Hootsuite or Buffer for monitoring brand reputation and industry trends.
• Proficiency in graphic design software such as Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite for content creation.
• Experience executing paid advertising campaigns on Facebook or other social media platforms with measurable results.
• Knowledge of SEO techniques, keyword research tools, Google Analytics, web analytics platforms, and digital marketing strategies.
• Strong written communication skills with an eye for proofreading and maintaining consistent branding voice.
• Ability to manage multiple projects simultaneously while meeting deadlines in a fast-paced environment.
• Background in public relations or relationship management is a plus for fostering community engagement. Join us as a Social Media and Marketing Coordinator if you're passionate about creating impactful digital experiences! Bring your creativity, strategic thinking, and enthusiasm to help shape our brand story while advancing your career in digital marketing excellence!

Pay: $20.00 - $50.00 per hour

Work Location: In person