Social Media and Marketing Coordinator

<Job Summary>
We are seeking an energetic and innovative Social Media and Marketing Coordinator to elevate our brand presence across digital platforms. In this dynamic role, you will craft compelling content, manage social media campaigns, and analyze performance metrics to engage audiences and drive brand growth. Your creativity and strategic mindset will be essential in shaping our online voice and fostering meaningful relationships with our community. This paid position offers an exciting opportunity to make a tangible impact through digital marketing excellence.

<Duties>

• Develop, implement, and oversee social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to maximize reach and engagement.
• Create visually appealing graphics, videos, and photography using Adobe Creative Suite tools like Photoshop and Illustrator to enhance content quality.
• Manage social media scheduling and publishing using tools like Hootsuite and Buffer, ensuring consistent brand messaging.
• Conduct social listening to monitor brand mentions, industry trends, and competitor activities to inform marketing strategies.
• Optimize content for SEO by performing keyword research and integrating relevant keywords into posts and campaigns.
• Plan and execute targeted Facebook Advertising campaigns to increase visibility and conversions.
• Analyze web analytics with Google Analytics and web analytics tools to measure campaign effectiveness and refine strategies accordingly.
• Collaborate with public relations teams to craft press releases, manage relationship management efforts, and enhance brand reputation.
• Support e-commerce initiatives by creating engaging product descriptions, promotional content, and visual assets that drive online sales.
• Edit videos for marketing campaigns, product launches, or social media content to boost viewer engagement.
• Maintain a consistent brand voice across all channels while proofreading all content for accuracy and clarity.

<Experience>

• Proven experience in social media management with a strong portfolio of successful campaigns.
• Familiarity with digital marketing tools such as Hootsuite, Buffer, Google Analytics, Adobe Creative Suite (Photoshop, Illustrator), and Facebook Ads Manager.
• Knowledge of SEO best practices including keyword research and content optimization techniques.
• Experience in graphic design, photography, video editing, or related creative fields is highly desirable.
• Strong understanding of social listening tools and techniques for monitoring brand reputation online.
• Excellent communication skills with the ability to craft engaging content tailored to diverse audiences.
• Ability to analyze data insights from web analytics platforms to inform strategic decisions effectively. Join us as a Social Media and Marketing Coordinator if you’re passionate about storytelling through digital channels! Bring your creativity, strategic thinking, and enthusiasm for digital marketing to help us connect with our community in meaningful ways while advancing your career in a vibrant environment!

Pay: $16.00 - $20.00 per hour

Benefits:

• 401(k) matching
• Employee assistance program
• Employee discount
• Flexible schedule
• Professional development assistance
• Retirement plan

Work Location: In person