Social Media and Marketing Manager

Overview
We are seeking a creative and driven Social Media Manager to join our dynamic team. In this role, you will be responsible for developing and implementing effective social media strategies that enhance our brand presence, engage our audience, and drive traffic to our digital platforms. The ideal candidate will have a strong understanding of social media marketing, content creation, and digital analytics, along with a passion for storytelling through various media formats.

Duties

• Develop and execute comprehensive social media strategies across multiple platforms including Facebook, Instagram, and Tik Tok.
• Create engaging content that resonates with target audiences while adhering to brand guidelines.
• Utilize SEO techniques and keyword research to enhance visibility and reach of social media posts.
• Monitor social media channels for trends and insights through social listening tools.
• Manage social media advertising campaigns including Facebook Advertising to maximize engagement and conversions.
• Collaborate with graphic designers to produce visually appealing graphics using Adobe Creative Suite (Photoshop, Illustrator).
• Analyze performance metrics using Google Analytics and web analytics tools to refine strategies and report on effectiveness.
• Conduct proofreading to ensure all content is clear, accurate, and aligned with brand messaging.
• Foster relationships with influencers and brand advocates to enhance public relations efforts.
• Stay updated on the latest trends in digital marketing, e-commerce, and video editing to keep content fresh and relevant.

Experience

• Proven experience in social media management or digital marketing roles.
• Strong proficiency in content creation, graphic design, and video editing tools.
• Familiarity with social media management applications such as Hootsuite and Buffer.
• Experience in public relations or relationship management is a plus.
• Knowledge of branding principles and effective storytelling techniques.
• Ability to analyze data from various sources to inform decision-making processes.
• Excellent communication skills with a keen eye for detail. Join us as we elevate our brand through innovative social media strategies!

Job Type: Part-time

Pay: From $20.00 per hour

Expected hours: 5 – 10 per week

Work Location: Hybrid remote in Lincoln, NE 68505