Social Media and Marketing Manager

Job Overview
We are seeking a creative and results-driven Social Media Manager to join our dynamic team. The ideal candidate will be responsible for developing and executing our social media strategy, enhancing our online presence, and engaging with our audience across various platforms. This role requires a blend of creativity, analytical skills, and a deep understanding of social media trends to effectively promote our brand and drive engagement.

Responsibilities

• Develop and implement comprehensive social media strategies that align with business goals.
• Create engaging content tailored for different platforms including Facebook, Instagram, Twitter, and LinkedIn.
• Monitor social media channels for trends, audience engagement, and brand mentions through effective social listening techniques.
• Utilize tools such as Hootsuite, Buffer, and Adobe Creative Suite to schedule posts and analyze performance metrics.
• Conduct keyword research and apply SEO best practices to enhance content visibility.
• Collaborate with the marketing team on digital marketing campaigns including e-commerce initiatives and public relations efforts.
• Manage advertising campaigns on Facebook and other platforms to maximize reach and engagement.
• Oversee graphic design projects, ensuring brand consistency across all visual content.
• Analyze web analytics using Google Analytics to measure the effectiveness of social media strategies.
• Engage with followers by responding to comments and messages promptly while fostering community relationships.
• Proofread all content to ensure accuracy and adherence to brand voice before publication.
• Stay updated on industry trends, emerging technologies, and best practices in social media marketing.

Skills
The ideal candidate should possess a diverse skill set that includes:

• Proficiency in SEO techniques and keyword research methodologies.
• Strong understanding of social media management tools such as Hootsuite, Buffer, and Adobe Creative Suite (Photoshop & Illustrator).
• Experience in content creation including graphic design, photography, video editing, and branding strategies.
• Knowledge of public relations principles and relationship management techniques.
• Familiarity with e-commerce platforms and digital marketing strategies.
• Excellent proofreading skills with a keen eye for detail.
• Ability to analyze data using web analytics tools to inform strategic decisions. If you are passionate about social media marketing and eager to make an impact within our organization, we encourage you to apply for this exciting opportunity!

Job Type: Full-time

Pay: $45,258.86 - $54,505.30 per year

Benefits:

• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Ability to Commute:

• Conway, AR 72032 (Required)

Ability to Relocate:

• Conway, AR 72032: Relocate before starting work (Required)

Work Location: In person