Social Media and Marketing Manager

Job Summary
We are seeking a creative and results-driven Social Media Manager to join our dynamic marketing team. The ideal candidate will be responsible for developing and implementing effective social media strategies that enhance our brand presence, engage our audience, and drive traffic to our digital platforms. This role requires a deep understanding of social media trends, excellent communication skills, and the ability to create compelling content that resonates with our target market.

Responsibilities

• Develop and execute comprehensive social media marketing strategies across various platforms including Facebook, Instagram, Twitter, and LinkedIn.
• Create engaging content tailored to each platform, including graphics, videos, and written posts that align with brand messaging.
• Utilize tools such as Hootsuite and Buffer for scheduling posts and managing social media accounts efficiently.
• Conduct SEO and keyword research to optimize content for search engines and enhance visibility.
• Monitor social media channels for trends and insights through social listening techniques.
• Analyze performance metrics using Google Analytics and web analytics tools to assess the effectiveness of campaigns.
• Collaborate with the public relations team to manage brand reputation and respond to customer inquiries promptly.
• Engage with followers through relationship management practices to foster community growth.
• Stay updated on industry trends in digital marketing, e-commerce, and social media management to maintain a competitive edge.
• Proofread all content before publication to ensure accuracy and adherence to brand guidelines.
• Handle client relations including reviews and company reputation
• Increase number of leads
• All marketing needs
• Tailed to construction company
• must be willing and able to travel to job sites for content.
• reasonable for google, yelp, Angies list, Nextdoor, Pinterest and other marketing pages

Experience

• Proven experience in social media marketing or management with a strong portfolio showcasing successful campaigns.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator) for graphic design tasks is highly desirable.
• Familiarity with Facebook Advertising and other paid advertising platforms is a plus.
• Experience in content creation, photography, video editing, and branding is beneficial.
• Strong understanding of digital marketing principles and e-commerce strategies. If you are passionate about leveraging social media to tell compelling stories and connect with audiences, we encourage you to apply for this exciting opportunity as a Social Media Manager.

Job Type: Part-time

Base Pay: $18.00 - $25.00 per hour

Expected hours: 15 – 25 per week

Ability to Commute:

• Sacramento, CA 95834 (Required)

Work Location: In person