Social Media and Marketing Manager

Overview
We are seeking a dynamic and creative Social Media Manager to lead our digital engagement efforts and enhance our brand presence across multiple platforms. The ideal candidate will be responsible for developing innovative content strategies, managing social media campaigns, and analyzing performance metrics to drive growth. This role offers an exciting opportunity to shape our online identity, connect with audiences, and support overall marketing objectives through expert social media management and digital marketing skills.

Duties

• Develop and implement comprehensive social media marketing strategies aligned with brand goals.
• Manage daily content creation, including graphic design, video editing, and photography, ensuring high-quality visuals using Adobe Creative Suite tools such as Photoshop and Illustrator.
• Schedule and publish posts across platforms using tools like Hootsuite and Buffer, maintaining consistent brand voice and messaging.
• Conduct keyword research and optimize content for SEO to improve visibility and engagement.
• Monitor social listening channels to gather insights, track brand reputation, and identify opportunities for engagement.
• Run targeted advertising campaigns on platforms such as Facebook Advertising to increase reach and conversions.
• Engage with followers, respond to comments, messages, and manage online relationships to foster community growth.
• Analyze web traffic and social media metrics using tools like Google Analytics and Web analytics to assess campaign performance.
• Collaborate with the public relations team to manage brand reputation and coordinate outreach efforts.
• Stay updated on the latest trends in digital marketing, social media algorithms, and emerging platforms to keep strategies innovative.

Requirements

• Proven experience in social media management, including content creation, scheduling, and analytics.
• Strong skills in graphic design, video editing, photography, and familiarity with the Adobe Creative Suite (Photoshop, Illustrator).
• Proficiency in social media tools such as Hootsuite, Buffer, and other scheduling applications.
• Knowledge of SEO, keyword research, and how they integrate into content strategies.
• Experience with paid advertising campaigns on platforms like Facebook Advertising.
• Excellent written communication skills with an eye for proofreading and branding consistency.
• Familiarity with web analytics tools such as Google Analytics to measure campaign success.
• Ability to manage multiple projects simultaneously while meeting deadlines in a fast-paced environment.
• Strong understanding of digital marketing trends, social listening techniques, and relationship management strategies.
• Prior experience in e-commerce or web-based marketing is a plus. Join our team as a Social Media Manager to leverage your creativity, technical expertise, and strategic thinking in a role that directly impacts our brand growth and audience engagement!

Job Types: Part-time, Internship

Pay: $15.00 - $25.00 per hour

Expected hours: 5 – 20 per week

Work Location: Hybrid remote in Orlando, FL 32807