Social Media and Marketing Manager

Overview
Are you passionate about driving brand growth and engaging audiences through innovative digital strategies? We are seeking a dynamic and energetic Digital Marketing Specialist to join our team. In this role, you will harness the power of digital channels to elevate our brand presence, generate leads, and boost online engagement. Your expertise in SEO, social media marketing, content creation, and performance marketing will be instrumental in shaping our digital footprint. This paid position offers an exciting opportunity to make a tangible impact while developing your skills.

About Us

We are a small hospitality group that is looking to create awareness of our properties in our local markets. We have an amazing product but lack online visibility.

Responsibilities

• Develop and execute comprehensive digital marketing campaigns across multiple platforms including social media, search engines, email, and display advertising.
• Optimize website content using SEO tools and techniques to improve organic search rankings and visibility.
• Manage and grow social media channels through strategic content creation, scheduling, and community engagement using social media management tools.
• Create compelling content for blogs, landing pages, email newsletters, and ad copy that resonates with target audiences.
• Implement conversion optimization strategies to increase website traffic, lead generation, and sales performance.
• Utilize Google Ads (formerly Google AdWords), Facebook Advertising, and other SEM platforms to develop targeted advertising campaigns.
• Conduct keyword research to identify high-impact opportunities for organic and paid search initiatives.
• Analyze website traffic and campaign performance using Google Analytics, SQL queries, and other analytics tools to inform ongoing strategy adjustments.
• Collaborate with graphic designers using Adobe Photoshop and Adobe Creative Suite to produce visually engaging assets for campaigns.
• Manage content management systems such as WordPress to update website pages and landing sites efficiently.
• Execute marketing automation workflows to nurture leads through personalized email marketing campaigns.
• Monitor industry trends in digital marketing, SEM, performance marketing, e-commerce, and B2B marketing to stay ahead of the curve.
• Coordinate with cross-functional teams to ensure brand consistency across all digital touchpoints.

Experience

• Proven experience in digital marketing roles with a strong understanding of SEO tools, Google Ads/AdWords, Google Analytics, Facebook Advertising, and SEM strategies.
• Hands-on experience with content creation including copywriting for various digital formats as well as graphic design skills using Adobe Photoshop or Adobe Creative Suite.
• Familiarity with website management platforms such as WordPress or other content management systems (CMS).
• Knowledge of HTML, CSS, JavaScript, and SQL is advantageous for technical optimization tasks.
• Demonstrated ability to analyze data for insights into campaign performance and user behavior using analytics tools.
• Experience executing social media marketing campaigns across platforms like Facebook, LinkedIn, Twitter or Instagram—focusing on B2B or B2C audiences as applicable.
• Background in e-commerce environments or performance marketing is preferred.
• Strong copywriting skills combined with strategic keyword research capabilities to craft compelling messaging that drives results.
• Ability to manage multiple projects simultaneously while maintaining attention to detail in a fast-paced setting. Join us as a Digital Marketing Specialist if you're ready to energize brands through innovative digital strategies! This paid role offers an excellent platform for creative expression combined with data-driven decision-making—helping us reach new heights together!

Job Type: Full-time

Pay: $50,000.00 - $80,000.00 per year

Benefits:

• Flexible schedule

Work Location: Remote