Social Media and Marketing Manager

Job Overview
We are seeking a creative and results-driven Social Media Manager to join our dynamic team. The ideal candidate will be responsible for developing and implementing effective social media strategies that enhance our brand presence, engage our audience, and drive traffic to our platforms. This role requires a blend of creativity, analytical skills, and a deep understanding of social media trends.

Responsibilities

• Develop and execute comprehensive social media marketing strategies across various platforms including Facebook, Instagram, Twitter, and LinkedIn.
• Create engaging content tailored to each platform that reflects our brand voice and engages our target audience.
• Utilize SEO techniques and keyword research to optimize content for search engines.
• Monitor social media channels for trends, feedback, and engagement opportunities through social listening.
• Analyze performance metrics using tools such as Google Analytics and web analytics to assess the effectiveness of campaigns and adjust strategies accordingly.
• Manage social media advertising campaigns, including Facebook Advertising, to increase reach and engagement.
• Collaborate with graphic designers to create visually appealing graphics using Adobe Creative Suite (Photoshop, Illustrator) for posts and advertisements.
• Oversee content creation including photography, video editing, and proofreading to ensure high-quality output.
• Maintain relationships with influencers and partners for potential collaborations in public relations efforts.
• Utilize scheduling tools like Hootsuite and Buffer for efficient management of posts across multiple platforms.

Requirements

• Proven experience in social media management or digital marketing with a strong portfolio of successful campaigns.
• Proficiency in graphic design tools such as Adobe Photoshop and Adobe Illustrator.
• Strong understanding of social media marketing principles, branding, e-commerce strategies, and relationship management.
• Experience with content creation including writing, photography, video editing, and proofreading skills.
• Familiarity with analytics tools such as Google Analytics to track performance metrics.
• Knowledge of SEO best practices and keyword research techniques is preferred.
• Excellent communication skills with the ability to engage audiences effectively across various platforms.
• Strong organizational skills with the ability to manage multiple projects simultaneously while meeting deadlines. If you are passionate about social media trends and eager to make an impact through innovative digital marketing strategies, we encourage you to apply for this exciting opportunity.

Job Type: Full-time

Pay: $52,605.05 - $63,352.32 per year

Work Location: Remote