Social Media and Marketing Manager

<Job Overview>
Are you passionate about creating vibrant, engaging online communities and driving impactful marketing strategies? We are seeking a dynamic Social Media and Marketing Manager to lead our digital presence and elevate our brand visibility across multiple platforms. In this energetic role, you will craft compelling content, develop innovative campaigns, and analyze performance metrics to ensure our messaging resonates with diverse audiences. Your creativity and strategic mindset will be instrumental in building lasting relationships with customers, boosting engagement, and supporting our overall business growth.

<Duties>

• Develop and execute comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to increase brand awareness and engagement.
• Create high-quality content including graphics, videos, photography, blog posts, and multimedia assets using tools like Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite.
• Manage social media calendars and scheduling using applications such as Hootsuite and Buffer to ensure consistent posting and timely campaign launches.
• Implement social listening techniques to monitor brand sentiment, industry trends, and competitor activity—using insights to refine marketing tactics.
• Optimize content for search engines (SEO) by conducting keyword research and integrating relevant keywords into posts to enhance discoverability.
• Design targeted Facebook Advertising campaigns to reach specific audience segments effectively while analyzing ad performance through Google Analytics and web analytics tools.
• Collaborate with the public relations team to craft press releases, manage media inquiries, and support branding initiatives that elevate the company’s public image.
• Oversee e-commerce promotions by integrating social media marketing strategies that drive online sales and customer engagement.
• Conduct regular performance analysis of social media campaigns using web analytics tools; prepare reports that highlight key metrics such as reach, engagement rates, conversions, and ROI.
• Maintain strong relationship management with influencers, partners, customers, and internal teams to foster brand loyalty and community growth.
• Proofread all content meticulously to ensure clarity, accuracy, and alignment with branding standards before publication.
• Stay updated on the latest digital marketing trends—including video editing techniques—and incorporate innovative approaches into ongoing campaigns.

<Skills>

• Proven expertise in social media management across multiple platforms with a focus on audience growth and engagement.
• Strong graphic design skills utilizing Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite for content creation.
• Experience with social listening tools to monitor brand reputation and industry trends effectively.
• Proficiency in social media scheduling applications such as Hootsuite and Buffer for efficient campaign management.
• Knowledge of SEO best practices including keyword research to optimize content discoverability.
• Ability to develop targeted Facebook Advertising campaigns; familiarity with ad platforms’ analytics tools like Facebook Ads Manager.
• Skilled in web analytics tools such as Google Analytics to measure campaign success and inform future strategies.
• Excellent content creation skills—writing compelling copy for blogs, posts, press releases—and proofreading for accuracy.
• Strong understanding of branding principles combined with experience in public relations activities that enhance brand image.
• Competence in digital marketing channels including email marketing, e-commerce promotion, video editing for social media content, photography for visual storytelling, and web analytics analysis.
• Relationship management skills to build partnerships with influencers, media outlets, customers, and internal stakeholders. Join us as a Social Media and Marketing Manager where your creativity fuels our growth! Bring your energy-driven approach to crafting impactful campaigns that inspire audiences worldwide while enjoying a collaborative environment committed to your professional development!

Job Type: Full-time

Pay: $43,486.21 - $60,370.50 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off

Work Location: In person