Social Media and Marketing Manager

Overview
We are seeking a dynamic and creative Social Media and Marketing Manager to lead our digital marketing initiatives and elevate our brand presence across multiple platforms. The ideal candidate will possess a strong understanding of social media management, content creation, and digital marketing strategies. This role offers an exciting opportunity to shape our online identity, engage with our community, and drive business growth through innovative marketing campaigns.

Duties

• Develop and execute comprehensive social media strategies across platforms such as Facebook, Instagram, YouTube.
• Create engaging and high-quality content including graphics, videos, photography, and written posts that align with brand voice and marketing goals.
• Manage social media calendars using tools like Hootsuite or Buffer to ensure consistent posting schedules.
• Monitor social listening channels to gather insights on audience preferences, industry trends, and competitor activities.
• Implement SEO best practices and conduct keyword research to optimize content for search engines.
• Utilize analytics tools such as Google Analytics and web analytics platforms to track campaign performance and adjust strategies accordingly.
• Manage Facebook Advertising campaigns and other paid social media initiatives to maximize reach and engagement.
• Oversee public relations efforts by managing relationships with media outlets, influencers, and community partners.
• Maintain brand consistency across all digital channels while exploring new opportunities for growth in e-commerce and digital marketplaces.
• Proofread all content for accuracy, clarity, and brand alignment before publication.
• Collaborate with cross-functional teams to support branding initiatives and promotional events.
• Stay updated on the latest trends in social media marketing, digital advertising, graphic design, video editing, and related fields.

Requirements

• Proven experience in social media management, digital marketing, or related roles.
• Strong skills in graphic design using Adobe Creative Suite (Photoshop, Illustrator) and video editing tools.
• Proficiency with social media management tools such as Hootsuite or Buffer.
• Knowledge of SEO techniques, Google Analytics, web analytics, and keyword research strategies.
• Experience with Facebook Advertising and other paid social campaigns.
• Excellent content creation skills including photography, video production, proofreading, and storytelling.
• Ability to analyze data insights to inform marketing decisions effectively.
• Strong relationship management skills for engaging with media outlets, influencers, and customers.
• Familiarity with branding principles and public relations strategies.
• Knowledge of e-commerce platforms is a plus.
• Creative mindset with the ability to adapt quickly to changing trends in social media marketing. This position is ideal for a passionate marketer eager to make an impact through innovative digital campaigns while working in a collaborative environment that values creativity and strategic thinking.

Pay: From $21.00 per hour

Expected hours: No less than 10.0 per week

Benefits:

• Employee discount
• Flexible schedule

Work Location: Hybrid remote in New York, NY 10018