Social Media and Marketing Manager

Social Media & Digital Marketing Specialist

Ballard International – Pontiac, MI
Full-Time · On-Site Preferred

About Ballard International

Ballard International buys, sells, tests, and supports industrial robots, automation equipment, and spare parts for manufacturers and integrators across North America. We operate a busy robot testing lab, maintain one of the largest selections of used FANUC & KUKA robots in the U.S., and run a fast-growing e-commerce platform for spare parts, risers, rails, and accessories.

We’re expanding fast and need a dedicated Social Media & Digital Marketing Specialist to help tell our story, grow our audience, and drive real business results.

Position Overview

We are looking for a highly creative, organized, and hands-on Social Media & Digital Marketing Specialist to take ownership of Ballard’s social channels, content creation, and day-to-day digital marketing activities.

This role is perfect for someone who loves creating content, understands B2B manufacturing/industrial audiences, and enjoys the pace of a high-growth entrepreneurial business. You’ll be working directly with leadership, sales, and our lab team to highlight new robot arrivals, parts, projects, and behind-the-scenes footage.

Key Responsibilities Social Media Content Creation & Management

• Plan, create, and publish daily LinkedIn posts featuring new robot arrivals, other inventory, new departures, testing videos, customer stories, educational content, and more.
• Capture and edit photos/videos in our Pontiac facility (robot testing, risers, rails, accessories, shop activity).
• Maintain a consistent brand voice and visual identity across platforms.
• Build and manage a monthly content calendar.

Digital Marketing Support

• Assist with product content for our e-commerce site (titles, descriptions, photos, SEO basics).
• Write short-form content for email newsletters and inventory announcements.
• Optimize social posts using best practices for reach, engagement, and link clicks.

Analytics & Reporting

• Track performance inside GA4, LinkedIn Analytics, and marketing dashboards.
• Provide weekly summaries on what content performed best and why.
• Continuously test new content formats, hashtags, CTAs, and posting times.

Collaboration

• Work closely with sales to highlight high-value robots, systems, and parts.
• Coordinate with our robot lab, warehouse, and operations teams to gather real-time updates.

What We’re Looking For - Required

• Experience managing social media channels for a business (LinkedIn experience strongly preferred).
• Ability to create engaging content fast—photos, videos, graphics, captions.
• Comfortable using tools like Canva, Adobe Express, CapCut, or similar.
• Strong writing skills with an eye for clarity and accuracy.
• Ability to be on-site regularly to capture footage in our lab/warehouse.
• Highly organized, detail-oriented, and self-motivated.

Nice to Have

• Experience in industrial, manufacturing, robotics, machining, or B2B markets.
• Basic understanding of SEO, GA4, and WooCommerce/Shopify-type platforms.
• Photography or light video editing experience.
• Familiarity with automation or engineering terminology (FANUC, KUKA, rails, risers, servo amps, etc.)

Personality Fit

You’ll thrive here if you:

• Love learning technical things and turning them into simple content.
• Are proactive — you don’t wait for someone to tell you what to post.
• Can walk through the warehouse, see something interesting, and instantly think,

“This would make a great post.”

• Enjoy fast-moving, entrepreneurial environments.
• Want to grow with a company whose brand and digital presence are scaling quickly.

Benefits

• Competitive pay (DOE)
• Health, dental, and vision benefits
• PTO + holidays
• Opportunity to work with cutting-edge robotics and automation equipment
• Career growth into higher-level digital marketing roles

Job Type: Full-time

Pay: $52,000.00 - $60,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Work Location: In person