Social Media and Marketing Manager

Overview
We are seeking a dynamic and creative Social Media and Marketing Manager to lead our digital marketing efforts and elevate our brand presence across multiple platforms. The ideal candidate will have a strong background in social media management, content creation, and digital marketing strategies, particularly TikTok Shop. This role involves developing engaging campaigns, analyzing performance metrics, and fostering positive relationships with our online community by creating videos to sell merch. The successful applicant will be instrumental in driving brand awareness, increasing engagement, and supporting overall business growth through innovative marketing initiatives.

Responsibilities

• Develop and execute comprehensive social media strategies across platforms such as Facebook, Instagram, TikTokShop/TikTok, and Amazon.
• Create compelling content including graphics, videos, photography, and written posts that align with branding guidelines.
• Monitor social listening channels to gather insights on audience sentiment and industry trends.
• Implement SEO best practices and conduct keyword research to optimize content visibility.
• Utilize analytics tools such as Google Analytics and web analytics platforms to track campaign performance and generate reports for continuous improvement.
• Manage paid advertising campaigns on TikTok, Instagram, and Facebook Advertising and Amazon to maximize reach and ROI.
• Collaborate with the public relations team to craft press releases, manage crisis communication, and enhance the company's reputation.
• Oversee branding initiatives across digital platforms to ensure consistency in voice and visual identity using Adobe Creative Suite tools like Photoshop and Illustrator.
• Engage with followers, respond to comments, messages, and reviews to foster positive relationships and community growth.
• You are the e-commerce team to support online sales efforts through targeted marketing campaigns.
• Proofread all content for accuracy, clarity, and brand consistency before publication.
• Stay updated on the latest trends in social media marketing, digital marketing techniques, and emerging tools.
• You must be the face for the products and post examples using the products

Experience

• Proven experience in social media management, digital marketing, or related roles with a strong portfolio of successful campaigns.
• Proficiency in social listening tools
• Skilled in graphic design
• Experience with video editing software for producing engaging multimedia content.
• Familiarity with SEO strategies, Google Analytics, web analytics tools, and keyword research techniques.
• Knowledge of social media Advertising along with experience managing paid campaigns.
• Strong understanding of branding principles, relationship management, public relations, and e-commerce strategies.
• Excellent proofreading skills with attention to detail in all content produced. Join us as a Social Media and Marketing Manager and personality to shape our digital presence through innovative strategies that connect with audiences worldwide while advancing your career in a vibrant environment dedicated to creativity and growth.

Job Types: Full-time, Part-time, Contract

Pay: $15.00 - $18.00 per hour

Work Location: In person