Social Media and Marketing Manager

Overview
Are you passionate about crafting compelling digital narratives and engaging audiences across multiple platforms? We are seeking a dynamic Social Media and Marketing Manager to lead our brand’s online presence with energy, creativity, and strategic insight. In this role, you will develop innovative marketing campaigns, manage social media channels, and analyze digital performance to elevate brand awareness and foster meaningful relationships with our community. If you thrive in a fast-paced environment and love turning ideas into impactful content, this opportunity is for you!

Responsibilities

• Develop and execute comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and more to increase engagement and brand visibility.
• Create, curate, and manage high-quality content including graphics, videos, photography, and written posts that resonate with target audiences.
• Utilize social listening tools to monitor brand reputation, industry trends, and customer feedback to inform marketing tactics.
• Manage social media advertising campaigns on platforms like Facebook Ads and Google Ads to drive traffic and conversions.
• Analyze web analytics using tools such as Google Analytics and web analytics platforms to measure campaign effectiveness and optimize future initiatives.
• Collaborate with graphic designers using Adobe Creative Suite (Photoshop, Illustrator) for visual content creation aligned with branding guidelines.
• Maintain relationships with media outlets, influencers, and partners through public relations efforts to enhance brand credibility.

Skills

• Proven experience in social media management and digital marketing with a strong understanding of social media marketing strategies.
• Proficiency in SEO techniques including keyword research to improve content discoverability.
• Skilled in graphic design and video editing using Adobe Photoshop, Adobe Illustrator, Adobe Creative Suite, or similar tools.
• Familiarity with social listening platforms such as Hootsuite or Buffer for monitoring online conversations.
• Knowledge of Facebook Advertising, Google Analytics, Web analytics tools, and E-commerce platforms to track performance metrics.
• Excellent proofreading skills to ensure clear, engaging messaging across all channels.
• Strong relationship management skills for engaging with audiences, partners, and media contacts effectively. Join us to lead innovative marketing initiatives that captivate audiences worldwide! This paid position offers an exciting chance to shape our digital voice while growing your professional expertise in a vibrant environment dedicated to creativity and impact.
• A plus if you are comfortable creating content on camera and appearing in videos

Key Requirement (Please Read Carefully):
Applicants must submit a short promotional video as part of the application process. (Spanish)

Video Submission Requirement:

• Create a video promoting one treatment offered at our clinic
• The video should be fully edited and showcase your creativity, marketing ideas, and video editing skills
• This is required to evaluate your ability to create engaging marketing content

How to Submit Your Video:
Email your completed video to eyecandylaserandwellness@gmail.com
Subject line: Interview Video for Marketing Specialist

Schedule

(IN-PERSON)

Monday– Friday, 8:30 AM – 5:00 PM

Employment Type:

Full-Time

Benefits

• 401k
• PTO
• Employee Discount
• Health Insurance

Pay

Range: $21-26

Job Type: Full-time

Pay: $21.00 - $26.00 per hour

Expected hours: 40 per week

Benefits:

• 401(k)
• 401(k) matching
• Employee discount
• Health insurance
• Paid time off

Application Question(s):

• Do you have a degree or certification in marketing?
• This role requires in-person, full-time availability Monday–Friday, 8:30 AM–5:00 PM. Are you able to meet this schedule?
• Please attach your portfolio showcasing relevant work.

Language:

• Spanish (Required)
• English (Preferred)

Ability to Commute:

• Miami, FL 33177 (Required)

Willingness to travel:

• 25% (Required)

Work Location: In person