Social Media and Marketing Manager

Are you passionate about creating compelling digital narratives and engaging audiences across multiple platforms? We are seeking an energetic and innovative Social Media and Marketing Manager to lead our brand’s online presence. In this role, you will craft dynamic content, develop impactful marketing strategies, and foster meaningful relationships with our community. Your creativity and strategic mindset will drive brand awareness, boost engagement, and support our overall marketing goals. Join us to make a vibrant impact in the digital space and elevate our brand to new heights!

Responsibilities

• Develop and execute comprehensive social media marketing strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to increase brand visibility and engagement.
• Create, curate, and manage high-quality content including graphics, videos, photography, blog posts, and advertisements using Adobe Creative Suite tools like Photoshop and Illustrator.
• Implement SEO best practices and conduct keyword research to optimize content for search engines and improve organic reach.
• Monitor social listening tools to analyze audience sentiment, track industry trends, and gather insights for continuous improvement.
• Manage social media advertising campaigns on Facebook Advertising and other platforms to maximize reach and ROI.
• Use web analytics tools such as Google Analytics to measure campaign performance, analyze traffic patterns, and report on key metrics.
• Engage with followers by responding to comments, messages, and reviews promptly while maintaining positive relationship management.
• Coordinate with public relations teams to align messaging strategies and enhance brand reputation through media outreach.
• Oversee graphic design projects for marketing collateral ensuring consistency in branding across all channels.
• Schedule posts efficiently using tools like Hootsuite or Buffer to maintain a consistent online presence.
• Stay updated on the latest digital marketing trends, platform algorithms, and best practices to keep our strategies fresh and effective.

Experience

• Proven experience in social media management with a strong portfolio demonstrating successful campaigns across multiple platforms.
• Hands-on experience with social listening tools, web analytics (Google Analytics), and social media management applications such as Hootsuite or Buffer.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator) for graphic design; experience with video editing is a plus.
• Knowledge of SEO techniques, keyword research methods, and content creation strategies that drive engagement.
• Strong understanding of digital marketing principles including branding, e-commerce integration, public relations tactics, and relationship management.
• Excellent proofreading skills with an eye for detail to ensure all content aligns with brand standards.
• Ability to analyze data insights from Google Analytics or similar tools to inform marketing decisions effectively. Join us as a Social Media and Marketing Manager where your creativity fuels our growth! This paid position offers an exciting opportunity to shape our digital voice while developing your skills in a vibrant environment committed to innovation and excellence.

Pay: From $28.00 per hour

Work Location: In person