Social Media and Marketing Manager

Overview
Are you passionate about creating compelling digital narratives and engaging audiences across multiple platforms? We are seeking a dynamic and energetic Social Media and Marketing Manager to lead our brand’s online presence and digital marketing strategies. This role offers an exciting opportunity to craft innovative content, analyze digital trends, and build meaningful relationships with our community. If you thrive in a fast-paced environment and love transforming ideas into captivating campaigns, this position is perfect for you! You will play a pivotal role in elevating our brand visibility, driving engagement, and supporting our overall marketing goals through creative storytelling and strategic planning.

Responsibilities

• Develop and execute comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to increase brand awareness and engagement.
• Create, curate, and manage high-quality content including graphics, videos, photography, blog posts, and advertisements .
• Monitor social listening channels to gather insights on audience sentiment, industry trends, and competitor activities; leverage this data to refine marketing tactics.
• Manage social media management tools to schedule posts efficiently and analyze performance metrics with Google Analytics and web analytics tools.
• Implement targeted Facebook Advertising campaigns to reach specific demographics, optimize ad spend, and maximize ROI.
• Collaborate with management to craft press releases, manage media inquiries, and enhance the company’s reputation through strategic relationship management.
• Conduct keyword research for SEO purposes to improve organic search rankings; integrate SEO best practices into content creation efforts.
• Oversee branding initiatives ensuring consistency across all digital channels while supporting e-commerce activities through engaging product promotions.
• Proofread all content meticulously to maintain high standards of clarity, accuracy, and professionalism before publication.
• Stay updated on the latest trends in digital marketing, social media algorithms, video editing techniques, and photography to keep campaigns fresh and relevant.

Experience

• Proven experience in social media management or digital marketing roles with a strong portfolio demonstrating successful campaigns.
• Proficiency in graphic design software such as Adobe Photoshop and Adobe Illustrator; experience with video editing is a plus.
• Familiarity with social listening tools (e.g., Brandwatch), scheduling applications like Hootsuite or Buffer, and analytics platforms including Google Analytics.
• Knowledge of social media advertising platforms—especially Facebook Ads—and experience managing paid campaigns effectively.
• Strong understanding of SEO principles, keyword research techniques, web analytics tools, and content creation strategies tailored for digital marketing success.
• Excellent proofreading skills with an eye for detail; ability to craft compelling narratives that resonate with diverse audiences.
• Ability to manage multiple projects simultaneously while maintaining a positive attitude in a fast-paced environment. Join us if you're ready to energize our brand’s digital voice! Bring your creativity, strategic thinking, and passion for social media marketing to help us connect authentically with our community worldwide!

Benefits:

• Employee discount
• Flexible schedule

Work Location: Hybrid remote in Fort Myers Beach, FL 33931