Social Media and Marketing Manager

<Job Overview>
Are you passionate about shaping compelling brand stories and engaging audiences across digital platforms? We are seeking a dynamic Social Media and Marketing Manager to lead our online presence and elevate our marketing strategies. In this role, you will craft innovative content, manage social media campaigns, analyze digital performance, and foster meaningful relationships with our community. Your energetic approach will drive brand awareness, boost engagement, and support our overall marketing goals. If you thrive in a fast-paced environment and love turning ideas into impactful visuals and messages, this is your chance to make a real difference!

<Responsibilities>

• Develop and execute comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to increase brand visibility and engagement.
• Create captivating content including graphics, videos, photography, and written posts that align with brand voice and marketing objectives.
• Manage social media scheduling using tools like Hootsuite or Buffer to ensure consistent posting and timely responses.
• Monitor social listening channels to gather insights on customer sentiment, industry trends, and competitor activity.
• Implement SEO best practices and conduct keyword research to optimize content for search engines and improve web traffic.
• Analyze campaign performance using Google Analytics and web analytics tools; prepare reports to inform future strategies.
• Oversee paid advertising campaigns on Facebook Advertising and other platforms to maximize reach and ROI.
• Collaborate with the public relations team to manage brand reputation and handle crisis communication when necessary.
• Maintain a cohesive brand identity across all digital channels through branding guidelines and graphic design standards using Adobe Creative Suite tools like Photoshop and Illustrator.
• Engage with followers, respond to inquiries, foster community relationships, and manage online reputation proactively.
• Coordinate with e-commerce teams to promote products through targeted social media campaigns that drive sales.
• Stay updated on the latest trends in digital marketing, social media management, video editing, photography, and emerging platforms.

<Skills>

• Proven experience in social media marketing with a strong portfolio of successful campaigns.
• Proficiency in graphic design tools such as Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite for content creation.
• Skilled in video editing for producing engaging multimedia content.
• Strong understanding of SEO principles, keyword research techniques, and web analytics tools like Google Analytics.
• Experience with social listening tools and platforms such as Hootsuite or Buffer for scheduling and monitoring engagement.
• Knowledge of Facebook Advertising platform for creating targeted ad campaigns that deliver measurable results.
• Excellent proofreading skills to ensure high-quality content that aligns with branding standards.
• Ability to manage multiple projects simultaneously while maintaining attention to detail.
• Strong relationship management skills for collaborating across teams including PR, sales, e-commerce, and creative departments.
• Familiarity with digital marketing strategies including email campaigns, influencer outreach, and branding initiatives. Join us as a Social Media and Marketing Manager if you're ready to energize our brand's voice online! Bring your creativity, strategic thinking, and passion for digital storytelling to a vibrant team dedicated to making an impact through innovative marketing efforts!

Pay: $13.00 - $20.00 per hour

Work Location: In person