Social Media and Marketing Manager

Overview
Are you passionate about shaping compelling digital narratives and driving brand growth through innovative social media strategies? We are seeking a dynamic Social Media and Marketing Manager to lead our online presence, craft engaging content, and develop impactful marketing campaigns. This role offers an exciting opportunity to influence brand perception, connect with diverse audiences, and elevate our digital footprint. If you thrive in a fast-paced environment, possess a creative flair, and have a strategic mindset, this position is perfect for you! Join us to make a meaningful impact through cutting-edge social media marketing and digital engagement.

Duties

• Develop and implement comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to enhance brand visibility and engagement.
• Create, curate, and manage high-quality content including graphics, videos, blog posts, and photography using tools like Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite.
• Monitor social listening tools to analyze audience feedback, industry trends, and competitor activity to inform marketing tactics.
• Manage paid advertising campaigns on Facebook Advertising and other platforms to optimize reach and ROI while maintaining brand consistency.
• Utilize web analytics tools such as Google Analytics and web analytics platforms to track campaign performance, measure KPIs, and generate insightful reports for continuous improvement.
• Coordinate with public relations teams to foster positive media coverage and manage relationship building with influencers, partners, and media outlets.
• Oversee social media management tools like Hootsuite and Buffer for scheduling posts, tracking engagement metrics, and streamlining content workflows.
• Conduct keyword research to enhance SEO efforts across digital channels and improve organic search rankings.
• Engage with followers through comments, messages, and community interactions to build strong relationships and promote brand loyalty.
• Execute e-commerce marketing strategies by integrating social media campaigns with online sales initiatives.
• Plan and produce multimedia content including photography and video editing to support marketing campaigns.

Skills

• Proven expertise in social media marketing strategies across multiple platforms with a strong understanding of audience engagement techniques.
• Proficiency in graphic design software such as Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite for creating visually appealing content.
• Experience managing paid advertising campaigns using Facebook Advertising or similar platforms with a focus on performance optimization.
• Strong knowledge of SEO best practices—including keyword research—and web analytics tools like Google Analytics for data-driven decision making.
• Skilled in social listening tools to monitor brand reputation, industry trends, and competitor activities effectively.
• Ability to craft compelling content tailored for diverse audiences while maintaining consistent branding standards.
• Excellent relationship management skills for collaborating with influencers, media outlets, vendors, and internal teams.
• Familiarity with social media management applications such as Hootsuite or Buffer for scheduling posts and tracking analytics.
• Knowledge of video editing techniques for producing engaging multimedia content that captures audience attention.
• Strong proofreading skills to ensure all content is accurate, on-brand, and free of errors before publishing.
• Experience in digital marketing strategies that integrate branding efforts with e-commerce initiatives to maximize outreach. Join us as our Social Media and Marketing Manager—a role that empowers you to innovate boldly while connecting authentically with audiences worldwide!

Pay: $65,000.00 - $80,000.00 per year

Benefits:

• 401(k) matching
• Health insurance

Work Location: Hybrid remote in St. Louis, MO 63127