Social Media and Marketing Manager

Job Summary
We are seeking a dynamic and innovative Social Media and Marketing Manager to lead our digital marketing efforts and elevate our brand presence across multiple platforms. This role is perfect for a passionate professional who thrives in a fast-paced environment, loves creating compelling content, and has a knack for engaging audiences through strategic social media campaigns. As a key driver of our marketing initiatives, you will develop and execute strategies that boost brand awareness, foster community engagement, and support business growth through creative storytelling and data-driven insights.

Responsibilities

• Develop comprehensive social media strategies aligned with overall marketing goals to enhance brand visibility and audience engagement.
• Manage and curate content across all social media channels, including Facebook, Instagram, LinkedIn, Twitter, and emerging platforms, ensuring consistency in voice and branding.
• Utilize social listening tools to monitor brand reputation, industry trends, and competitor activity, turning insights into actionable campaigns.
• Design eye-catching graphics and multimedia content using Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite to support marketing initiatives.
• Plan, execute, and optimize paid advertising campaigns on Facebook Advertising and other digital platforms to maximize reach and ROI.
• Analyze web analytics and social media metrics using Google Analytics, Buffer, Hootsuite, and web analytics tools to measure campaign performance and inform future strategies.
• Coordinate with public relations teams to manage relationship management efforts that strengthen community ties and media presence.

Requirements

• Proven experience in social media management with a strong portfolio demonstrating successful campaigns across multiple platforms.
• Proficiency in graphic design tools such as Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite for content creation.
• Hands-on experience with social listening tools like Hootsuite or Buffer to track engagement trends.
• Knowledge of SEO best practices, keyword research, web analytics, and digital marketing strategies to enhance online visibility.
• Ability to create engaging multimedia content including photography and video editing for diverse marketing channels.
• Strong understanding of social media marketing principles including branding, public relations, relationship management, and e-commerce integration.
• Excellent proofreading skills with an eye for detail to ensure high-quality content delivery. Join us as our Social Media and Marketing Manager to craft compelling stories that resonate with audiences worldwide! Bring your creativity, strategic thinking, and passion for digital marketing to help us grow our brand presence—making an impact every day through innovative campaigns that inspire engagement!

Pay: $50,669.72 - $61,021.60 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Vision insurance

Work Location: In person