Social Media and Marketing Manager

Job Summary
We are seeking an energetic and innovative Social Media and Marketing Manager to lead our digital marketing initiatives and elevate our brand presence across multiple platforms. In this dynamic role, you will craft compelling content, develop strategic campaigns, and analyze performance metrics to drive engagement and growth. Your expertise in social media management, graphic design, and digital marketing tools will be essential in creating a vibrant online community that resonates with our target audience. Join us to shape impactful marketing strategies that inspire, inform, and connect!

Duties

• Develop and execute comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to increase brand awareness and engagement.
• Create high-quality content including graphics, videos, photography, and written posts using Adobe Creative Suite (Photoshop, Illustrator) and video editing tools.
• Manage social media scheduling and publishing using tools like Hootsuite and Buffer to ensure consistent brand messaging.
• Monitor social listening channels to gather insights on customer sentiment, industry trends, and competitor activity for strategic adjustments.
• Implement SEO best practices and conduct keyword research to optimize content for search engines and improve online visibility.
• Oversee paid advertising campaigns on Facebook Advertising and other platforms to maximize reach and ROI.
• Analyze web analytics with Google Analytics and web analytics tools to measure campaign performance, website traffic, and user engagement; prepare reports for continuous improvement.
• Foster relationships with media outlets, influencers, and partners through public relations efforts to enhance brand reputation.
• Coordinate branding initiatives that align with company goals while maintaining a cohesive visual identity across all digital channels.
• Support e-commerce efforts by integrating social media campaigns with online sales strategies to boost conversions.

Qualifications

• Proven experience in social media marketing, digital marketing, or related roles with a strong portfolio of successful campaigns.
• Proficiency in graphic design software such as Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite; video editing skills are a plus.
• Hands-on experience with social media management tools like Hootsuite and Buffer; familiarity with Facebook Advertising is highly desirable.
• Knowledge of SEO techniques, keyword research, web analytics (Google Analytics), and social listening tools.
• Strong understanding of branding principles, relationship management, public relations, and content creation strategies.
• Ability to analyze data effectively to inform decision-making and optimize marketing efforts.
• Excellent proofreading skills with an eye for detail to ensure high-quality content output.
• Experience in photography or videography is advantageous for creating engaging visual content.
• Strong communication skills combined with a proactive approach to managing multiple projects simultaneously in a fast-paced environment. Join us as we harness the power of social media marketing to build vibrant communities around our brand!

Pay: From $45,000.00 per year

Work Location: In person