Social Media and Marketing Specialist

Job Overview
We are seeking a self starter, creative and detail-oriented Marketing and Social Media Specialist to join our dynamic team. The ideal candidate will have a passion for digital marketing and a strong understanding of social media platforms. This role involves developing engaging content, managing social media channels, and analyzing performance metrics to enhance our online presence and brand awareness.

Responsibilities

• Develop and implement social media strategies to increase brand visibility and engagement across platforms.
• Create compelling content tailored for various social media channels, including text, images, and videos.
• Utilize tools such as Hootsuite, Buffer, and Adobe Creative Suite for scheduling posts and managing campaigns.
• Conduct SEO and keyword research to optimize content for search engines.
• Monitor social media trends and conduct social listening to inform strategy adjustments.
• Analyze performance metrics using Google Analytics and web analytics tools to assess the effectiveness of campaigns.
• Engage with followers through relationship management, responding to comments, messages, and inquiries in a timely manner.
• Collaborate with the public relations team to ensure brand consistency across all communications.
• Assist in e-commerce initiatives by promoting products through targeted social media advertising, including Facebook Advertising.
• Perform proofreading and editing of all content before publication to maintain high-quality standards.
• Stay updated on industry trends in digital marketing, graphic design, photography, and video editing.

Requirements

• Proven experience in social media management and marketing with a strong portfolio of content creation.
• Proficiency in Adobe Photoshop, Adobe Illustrator, and other graphic design tools is preferred.
• Familiarity with digital marketing concepts including branding, public relations, and e-commerce strategies.
• Strong analytical skills with experience in web analytics tools such as Google Analytics.
• Excellent communication skills with the ability to engage audiences effectively across various platforms.
• Knowledge of SEO best practices and keyword research techniques is essential.
• Experience with video editing software is a plus.
• Ability to work collaboratively within a team while also being self-motivated. If you are passionate about social media marketing and eager to contribute your expertise in a fast-paced environment, we encourage you to apply for this exciting opportunity.

Job Types: Full-time, Part-time, Contract

Pay: $12.00 - $17.00 per hour

Expected hours: 20 – 30 per week

Benefits:

• Employee discount
• Flexible schedule
• Professional development assistance

Work Location: In person