Social Media and UGC Specialist

The Social Media and User Generated Content (UGC) Specialist is a dynamic and creative role responsible for driving the brand’s presence across social platforms while producing and managing authentic user-generated content. This role involves planning, creating, editing, and publishing engaging content that fosters community participation, builds brand trust, and supports marketing campaigns. The Specialist will collaborate closely with internal teams and external creators to develop innovative content strategies that boost engagement, brand awareness, and loyalty.

Social Media Strategy Execution

• Translate marketing plans and business objectives into engaging social media strategies.
• Align social content with brand voice, values, and seasonal/campaign goals.
• Lead platform-specific planning across Instagram, TikTok, Snapchat, Facebook, X (Twitter), and YouTube.
• Manage diverse content formats—posts, videos, stories, reels, live sessions—across platforms such as Instagram, TikTok, Snapchat, Facebook, Twitter, and YouTube.
• Monitor digital trends and implement best practices to enhance brand visibility and engagement.

Content Planning & Supervision

• Develop detailed monthly calendars including planned content, stories, reels, lives, and influencer collaborations.
• Ensure timely execution of campaigns, launches, and real-time posts.
• Produce and edit high-quality visual and interactive content including videos, photos, and posts inspired or sourced from users.
• Design and implement interactive campaigns such as challenges, polls, contests, and quizzes to encourage audience participation.
• Build and maintain strong relationships with users and influencers to stimulate authentic and impactful content contributions.
• Develop integrated monthly content calendars covering social media and UGC initiatives, influencer collaborations, and real-time campaigns.
• Coordinate with marketing, creative, ecommerce,category and CRM teams to ensure consistent messaging and alignment with business objectives.

Innovation & Trendspotting

• Research and implement new content formats and tactics like:
• Interactive games and polls
• Branded challenges and viral trends
• Filters, stickers, and creator tools
• Propose innovative social-first campaign ideas that support engagement and conversion.

Campaign Management & Cross-Team Collaboration

• Support and amplify ecommerce, retail, and marketing campaigns through social channels.
• Work closely with the digital, creative, ecommerce, CRM, and category teams.
• Ensure campaign messaging is unified across platforms and linked to digital/physical journeys.
• Proficiency in video filming, editing, and graphic design tools.
• Strong creative abilities to ideate and produce engaging interactive and UGC content.
• Deep understanding of social media platforms, digital marketing trends, and audience behavior.
• Ability to build and nurture relationships with users and influencers

Influencer Marketing & User Engagement

• Collaborate with influencers to create awareness, product trials, and community growth.
• Identify relevant profiles and brief them with clear objectives and content needs.
• Monitor influencer posts, measure impact, and maintain good relationships with creators.

Analytics & Optimization

• Use tools like Meta Ads Manager, TikTok Analytics, and native platform dashboards to track KPIs.
• Analyze reach, engagement, follower growth, and performance per content type.
• Generate reports with insights, learnings, and recommendations for future improvement.

App & Web Traffic Growth

• Integrate app download CTAs, landing page links, and promotional links in posts/stories.
• Use social media to support traffic to ecommerce and physical stores via geotargeted campaigns.

Key Performance Indicators

• Build and manage monthly content calendars across all active platforms.
• Strategize creative campaigns for product launches, awareness, and engagement.
• Analyze social insights and performance to optimize future campaigns.
• Manage influencer collaborations, briefs, and content approvals.
• Oversee paid social ads in coordination with performance media team.
• Coordinate with ecommerce and category teams to align content with marketing priorities.
• Strategic thinker with creative instincts.
• Team player with leadership ability.
• Strong planning and multi-tasking capabilities.
• Updated with social trends, platform changes, and best practices.
• Able to balance brand-building content with performance-driven goals.

EDUCATION AND EXPERIENCE:

• Bachelor’s degree in Marketing, Communications, or a related field.
• 1-3 years of experience in social media marketing.
• Experience in running brand accounts with large audiences.
• Solid understanding of social KPIs, audience insights, and creative optimization.
• Strong communication skills in Arabic and English.

Skills:

• Excellent organizational and multitasking skills.
• Strong attention to detail and commitment to quality.
• Creative thinker with a focus on performance optimization.
• Strong team player with the ability to collaborate across departments.
• Ability to adapt and thrive in a fast-paced environment.
• Solid understanding of digital marketing channels and tactics.
• Ability to manage multiple projects under tight deadlines