Social Media Branding Specialist

We are looking for a creative, strategic, and proactive Social Media Specialist who will be responsible for building the brand visibility and organic presence of our 300+ stores in USA across all social platforms.

The ideal candidate is a strong thinker and problem-solver, able to generate content ideas, collaborate with store managers, and translate real in-store activities into engaging digital stories that attract and retain audiences.

Key Responsibilities

• Develop and implement organic social media strategies to boost brand visibility and engagement.
• Communicate directly with store managers to collect store updates, images, and content ideas.
• Create and manage photo and video content showcasing store activities, promotions, and customer experiences.
• Brainstorm and execute creative campaigns to drive organic reach and community engagement.
• Manage and optimize store social media pages (Facebook, Instagram, TikTok, etc.) for consistent growth.
• Analyze organic performance metrics and provide actionable insights for improvement.
• Stay updated with latest social trends, hashtags, and platform updates to keep our pages relevant and visible.
• Work closely with the marketing team to ensure brand consistency and content quality.

Requirements

• Minimum 5 years of proven experience in social media management, branding, or organic marketing.
• Strong understanding of social media algorithms, engagement tactics, and storytelling.
• Excellent communication and collaboration skills to work with multiple store managers.
• Ability to generate original ideas for photos, reels, and video content.
• Knowledge of basic graphic design or video editing tools (Canva, CapCut, etc.) is a plus.
• Self-driven, creative, and passionate about building brand presence organically.

Job Type: Full-time

Work Location: In person