Social Media Buyer - Remotely

• Develop, execute, and optimize paid social media campaigns across platforms such as Facebook, Instagram, TikTok, and Snapchat.

• Monitor, analyze, and report on campaign performance metrics to ensure alignment with business objectives and KPIs.

• Collaborate with marketing and creative teams to design compelling ad creatives and messaging tailored to target audiences.

• Manage advertising budgets, allocate spend efficiently, and maximize return on investment (ROI).

• Conduct audience research and segmentation to refine targeting strategies and improve campaign effectiveness.

• Stay updated with the latest trends, platform updates, and best practices in social media advertising.

• Test and implement new ad formats, bidding strategies, and targeting options to drive continuous improvement.

• Identify and troubleshoot issues related to campaign delivery, tracking, and attribution.

• Coordinate with external partners and vendors as needed to support campaign execution.

• Ensure compliance with platform policies, brand guidelines, and industry regulations.

Requirements

• 2+ years of Experience in Media Buying

• Bachelor’s degree in Marketing, Business, Communication, or a related field.

• Proven experience as a Social Media Buyer or in a similar digital marketing role.

• Strong understanding of paid advertising platforms (Meta Ads Manager, TikTok Ads, LinkedIn Ads, Snapchat Ads, etc.).

• Excellent analytical and reporting skills.

• Bachelor’s degree in Marketing, Business, Communication, or a related field.

• Proven experience as a Social Media Buyer or in a similar digital marketing role.

• Strong understanding of paid advertising platforms (Meta Ads Manager, TikTok Ads, LinkedIn Ads, Snapchat Ads, etc.).

• Excellent analytical and reporting skills.