Social Media + Content Associate

Social Media + Content Associate

Location: New York City (Hybrid)

Employment Type: Full-Time

About Sonsie : Sonsie is a clean, vegan, and cruelty-free skincare brand launched in June 2023 with a simple belief: Beauty is the freedom to be yourself. Co-founded by Pamela Anderson and Marie von Behrens-Felipe, Sonsie creates high-performance essentials designed to support your skin’s natural rhythm while simplifying your routine. Focused on efficacious, science-backed ingredients, each product is carefully curated to nurture your skin at every stage. Sonsie helps you move beyond healthy skin—toward a sense of beauty that feels grounded, effortless, and like coming home to yourself.

The Role: As the Social Media + Content Associate, you’ll be hands-on with content creation, social media management and community engagement. You’ll work closely with the marketing team to plan, produce, and post engaging, on-brand content—with a particular focus on TikTok, Instagram, and Pinterest. You’ll also play an active role in community engagement, trend research, and paid media support. The ideal candidate lives and breathes social media—you understand what performs on each platform, how to adapt trends authentically, and how to maintain a consistent brand tone and aesthetic. This role reports into the VP of Brand.

How You’ll Spend Your Time:

Content Creation & Production

• Concept, shoot, and edit weekly social-first video and photo content for TikTok, Instagram, and Pinterest
• Capture and repurpose content from shoots, events, in-house and outsourced UGC, along with behind-the-scenes moments in NYC
• Edit content using CapCut (or similar software), ensuring it aligns with Sonsie’s tone and visual identity
• Collaborate on campaign content, paid media creative, assisting on photoshoots, and coordinating outsourced UGC. 

Social Media Management

• Plan, schedule, and publish posts across all platforms using a shared content calendar
• Maintain consistency in tone, visuals, and messaging across channels
• Support weekly content planning and strategy discussions with the marketing and creative team
• Monitor performance of posts, share insights, and help optimize content for engagement and growth

Community & Trend Engagement

• Engage with our audience across TikTok and Instagram—responding to comments, messages, and tags in a way that feels organic and true to Sonsie
• Identify emerging trends, sounds, and moments that fit naturally within our brand voice
• Support in developing platform-specific strategies that drive growth and strengthen community

Who You Are

• Experience: Entry-level position with at least 1 year of video editing experience, preferably with a focus on CapCut or similar video editing tools, along with experience within the beauty industry
• Skills: Strong proficiency in CapCut, Figma, and Google software, excellent eye for video/photo trends, and the ability to edit and create compelling content quickly
• Passion: A genuine passion for skincare, beauty, and content creation, with a good understanding of the digital landscape and social media trends and sustainability.
• Creativity: Able to think outside the box and come up with fresh, innovative ideas for engaging social content
• Location: Based in New York City, NY; candidates from this area preferred for occasional in-person collaboration.
• Additional: A portfolio or Instagram showcasing previous work is a plus

Compensation & Benefits

• Base Salary: $50,000 – $60,000 (Depending on experience)
• Bonus: Opportunity for up to 10% annual performance bonus (based on engagement & campaign metrics)
• Hybrid work flexibility (in-person for events, content shoots and office)
• Opportunity to grow with a high-potential beauty brand

How We Measure Success

• Increase in community engagement rate
• Growth in social following
• Increase in organic reach
• Consistent identification of brand across social touchpoints

Why Sonsie? Sonsie has a clear mission to let everyone just be themselves. This is a unique opportunity to help us build from where we are. You'll play a fundamental role in building our community from NYC to the rest of the world. If you’re looking to be with a company for the long run and excited about a high-growth environment in a human-facing role, we’d love to have you join us.

Sonsie Skin Inc., an equal opportunity employer, is committed to equal opportunity for all employees and applicants. The Company recruits, hires, trains, promotes, pays, and administers all personnel actions without regard to race, color, religion, creed, sex, gender, national origin, age, mental or physical disability, ancestry, medical condition, marital status, military or veteran status, citizenship status, sexual orientation, genetic information, reproductive health decision making, or any other status protected by applicable law. Sonsie Skin, Inc. also makes reasonable accommodations for qualified applicants with disabilities in accordance with all legal requirements. Any applicant who requires assistance with the application or resulting process should contact the Sonsie Team at (contact@sonsieskin.com) to request the assistance required.