Social Media Content Creator

Curefit Healthcare Pvt Ltd, founded in 2016, is India’s largest fitness company and wellness platform. Cult, from the house of Curefit, was established with a mission to make fitness easy, fun and accessible to everyone, and has emerged as a community celebrating the joy of fitness. The brand today offers a range of fitness services ranging from group workouts, gyms and personalized fitness solutions, as well as an expansive selection of quality fitness products for the everyday athlete. The company’s vision is to empower everyone towards an active and healthier lifestyle through innovative fitness solutions, enabled by technology.

Job Role: Social Media Creator (Instagram & YouTube)

Location: On-site, [Bangalore office]

About the Role:

We are looking for a Social Media content creator who is passionate about digital platforms

and content creation. If you’re someone who loves spotting trends, creating engaging content,

and building communities online, this role is for you. You will primarily focus on Instagram and

YouTube , helping the brand grow its digital footprint.

Key Responsibilities:

● Content Creation: Ideate, script, and create engaging reels, shorts, and posts aligned

with the brand.

● Trendspotting: Stay ahead of social media trends, challenges, and formats, and adapt

them for brand/product stories.

● UGC Enablement: Drive user-generated content by initiating interactive campaigns,

contests, and collaborations.

● Community Management: Support day-to-day activities on IG and YT – scheduling

posts, writing captions, and engaging with the audience.

● Performance Tracking: Monitor analytics, measure reach/engagement, and share

insights to optimize content strategy.

● Collaboration: Work closely with the brand, creative, and marketing teams to execute

campaigns.

Requirements:

● Strong understanding and active usage of Instagram & YouTube.

● Hands-on experience with reels, shorts, memes, and digital storytelling.

● Basic video editing and creative content production skills.

● A strong sense of current digital trends, pop culture, and internet-first communication.

● Enthusiastic, proactive, and willing to experiment with fresh ideas.

What You’ll Gain:

● Hands-on experience in a leading consumer brand.

● Exposure to influencer marketing, UGC campaigns, and brand-building on social media.

● Mentorship and learning from marketing & creative professionals.

● A chance to experiment, create, and grow as a digital-first storyteller.