Social Media & Content Creator

Social Media & Content Creator
We are seeking a creative, motivated, and detail-oriented Social Media & Content Creator to manage the digital presence of our restaurant and luxury cabins. This role combines content creation, social media strategy, and guest engagement to showcase our brand’s story with authenticity and Southern hospitality.

Position Overview

The Social Media & Content Creator will be responsible for capturing and editing engaging content, managing online interactions, and supporting the Marketing Director with digital initiatives. The ideal candidate is passionate about storytelling through video, photography, and social platforms, and thrives on turning creative ideas into results that drive engagement and growth.

Key Responsibilities

Social Media Management

• Create, schedule, and publish content across Facebook, Instagram, TikTok, and YouTube.
• Develop and edit short- and long-form video content highlighting our restaurant, cabins, events, and guest experiences.
• Monitor social trends and adapt strategies to maximize reach, engagement, and follower growth.
• Respond to comments, reviews, and messages in a timely manner, always reflecting our brand voice of warm Southern hospitality.
• Collaborate on campaigns and promotions that drive website traffic, reservations, and brand visibility.
• Track analytics and use insights to optimize performance and inform future strategies.

Content Creation

• Edit videos and photography tailored for each platform with a focus on storytelling, trends, and brand aesthetics.
• Capture original content for social posts, digital ads, and promotional materials.

Collaboration & Partnerships

• Work closely with the Marketing Director to ensure alignment with business goals.
• Coordinate cross-promotions with partner businesses and attractions to boost both on-site and online traffic.

Qualifications

• 1+ year of experience in social media management, digital marketing, or content creation.
• Proficiency with Facebook, Instagram, TikTok, and YouTube.
• Strong photography and video editing skills.
• Basic knowledge of SEO and website content management.
• Excellent organizational and time-management skills.
• Creative mindset with a passion for marketing and storytelling.
• Eye for aesthetics, trends, and engaging social media content.

Why Join Us?

Join one of the Smoky Mountains’ most iconic locally-owned businesses and bring your creativity to life. Here, your work makes a real impact on guest experiences and our growing brand. We offer a friendly, supportive environment with opportunities for growth as our business continues to expand.

Job Type: Full-time

Pay: $15.00 - $17.00 per hour

Benefits:

• 401(k)
• Dental insurance
• Flexible schedule
• Health insurance
• Vision insurance

Work Location: In person