Social Media Content Creator

MAK is a multi-brand group based in Miami. We operate:

• MAK Realty Group: A boutique luxury real estate brokerage.
• MAK Vacation Rentals: A premium vacation rental & hospitality service.
• TravelPal: An AI-driven travel planner focused on building custom itineraries.

We’re growing and need someone who doesn’t just post — we need someone who leads, creates, tests, and builds online presence and engagement across all three brands. This role is for someone who wants to be the face and brain behind a brand's growth. NOT just push out content, but drive actual conversions. You will be responsible for creating, analyzing, and scaling all things social and digital, based on real-time performance metrics and strategy shifts.

What You’ll Be Doing

• Own the strategy + execution across Instagram, TikTok, YouTube, and others for all three brands
• Create authentic multimedia content from scratch (photo, video, copy, reels, stories, etc.)
• Shoot and edit content directly on-site at properties, events, and local hotspots
• Track analytics (reach, engagement, CTR, conversions), learn from the data, and pivot accordingly
• Plan and deploy weekly/monthly content calendars aligned with business goals
• Build funnels that actually drive traffic, leads, and bookings/sales
• Collaborate with brokerage, rental, and tech teams for aligned messaging and campaigns
• Monitor trends and platform changes — know what’s coming before everyone else
• Provide regular reports and actionable insights based on performance

We Need Someone Who

• Lives in (or is relocating to) Miami — this is an in-person position
• Is not afraid to take risks or try new formats - Bold, creative, and unafraid to experiment with new tactics
• Understands (or is willing to learn) luxury audiences (for real estate & vacation rentals) and tech-forward millennial travelers (for TravelPal)
• Can act as both creator and strategist: filming, editing, scripting, to analyzing what works
• Is self-driven, vocal with ideas, and brings creative solutions to the table
• Knows how to make content that converts, not just “looks pretty”

Required Skills & Experience

• 3+ years of hands-on content creation + social media management
• Strong portfolio of original social campaigns (not just editing)
• Skilled in tools like CapCut, Final Cut Pro, Adobe Premiere, Canva, Lightroom, etc.
• Excellent on-camera skills or ability to direct UGC/talent confidently
• Deep experience with data tracking + content optimization
• Knows how to build social accounts from zero to growth
• Experience with Mailchimp, Klaviyo, or email marketing is a plus
• Comfortable working across multiple brands and priorities simultaneously

Bonus If You Have

• Knowledge of Miami’s real estate and hospitality scene
• Familiarity with SEO, web content, and newsletters
• Drone footage or advanced camera experience
• UGC creator management experience

What We Offer

• Full ownership of social content strategy across three growing brands
• Business expenses covered — content tools, site visits, travel for shoots, etc.
• Regular access to the Fontainebleau Resort, including opportunities to network with high-profile guests and partners
• Direct collaboration with the company’s leadership team and decision-makers
• Room to grow — potential to increase pay, build your own creative team, and take on more responsibility as the brands scale
• Freedom to travel and create content across luxury properties and destinations at the company’s expense

Job Type: Full-time

Pay: $773.00 - $817.00 per week

Benefits:

• Flexible schedule
• Flexible spending account
• Paid time off
• Professional development assistance
• Referral program

Work Location: In person