Social Media Content Creator

Social Media Content Creator

Location: Las Vegas, NV

Reports to: Vice President of Marketing

Compensation: $65k –$85k, depending on experience

About Neato

Neato is an ecommerce accelerator that partners with established CPG brands to own and operate their Amazon business. We purchase inventory, take full operational control, and deliver results where brands have historically faced chaos: reseller issues, margin erosion, fragmented partners, and Amazon complexity.

Our creative team is the engine behind how our brand partners show up—across Amazon listings, digital advertising, web, photography, and video. We produce elevated consumer brand creative at the pace and volume that ecommerce demands, without sacrificing quality.

The Role

We're not looking for a social media intern. We're not looking for someone who "knows Canva." And we're definitely not looking for someone who thinks content creation means pointing a ring light at their face and hoping for the best.

Neato is the most operator-obsessed brand in enterprise eCommerce. We buy inventory, become the seller of record on Amazon, and run the entire channel end to end. No hand-waving. No strategy decks. We own outcomes for brands doing $20M–$300M+ in revenue.

We need someone who can take complex B2B thinking — marketplace strategy, channel economics, brand acceleration — and turn it into content that enterprise decision-makers can't scroll past. You're not selling products to consumers. You're making the company that powers those brands impossible to ignore. If making things excites you more than making decks, keep reading.

WHAT THIS ROLE ACTUALLY IS

This is a content production engine disguised as a creative title.

Your job: make Neato the best-looking, most visually compelling B2B brand in enterprise eCommerce. You'll take raw operator knowledge (the stuff our team lives every day) and turn it into videos, carousels, clips, and visual content that VPs, founders, and C-suite leaders at consumer brands actually stop for. The audience isn't shoppers — it's the people who run the brands those shoppers buy from.

You will be on camera. You will be behind the camera. You will be in the edit timeline at 11pm because the cut isn't right yet. You'll capture the energy of a company that moves fast and thinks deeply, and you'll package it into content that travels.

This is about craft and speed, not committees and approvals.

WHAT YOU WILL OWN

Neato's visual content across every social channel. Full stop.

LinkedIn (70%) — This is where enterprise brand leaders live. This is where deals start before they start. Your carousels, video clips, and visual assets make the words land harder.

Short-form video: LinkedIn, Instagram, YouTube Shorts (20%)
— You shoot it, edit it, and ship it. Founder interviews, behind-the-scenes, hot takes, industry explainers — you make a B2B company feel human and sharp.

Emerging platforms + community (10%)
— Jump into industry conversations with visual content and real-time engagement wherever operators gather.

That means:

• Shooting and editing short-form video that makes B2B content feel like it actually belongs on social
• Designing carousels, graphics, and visual assets that stop the scroll
• Capturing behind-the-scenes content that shows the real operator energy inside Neato
• Engaging in comments and conversations with the kind of personality that makes people follow back

WHAT SUCCESS LOOKS LIKE (12 MONTHS)

Within a year, you will have:

• Built a library of 150+ short-form videos that B2B decision-makers — not consumers, not other marketers — actually watch and share
• Developed 5–10 repeatable visual content formats that compound — not one-off experiments
• Created a consistent visual identity across all of Neato's social channels that feels sharp, confident, and unmistakably Neato
• Produced content that the sales team actively uses in outreach because it's that good
• Made Neato's founders and operators look like the smartest people in the room (on camera, they already are — you just prove it)
• Built a carousel and graphic style that people recognize before they even see the logo
• Gotten genuinely comfortable as an on-screen presence associated with the brand

We care about craft, not volume. The metric isn't how much you posted. It's whether the content was so good people saved it.

WHAT A TYPICAL WEEK INCLUDES

• Shooting 3–5 short-form videos with founders, operators, team members, and/or just yourself across LinkedIn, Instagram, and YouTube Shorts
• Designing 3–5 carousels, infographics, or visual assets for LinkedIn posts
• Editing and post-producing your video content — cuts, captions, motion graphics, sound
• Pulling founders and operators in front of the camera, even when they say they're "too busy" (especially then)
• Capturing behind-the-scenes moments — office energy, team wins, the real stuff that humanizes a brand
• Engaging in comments and conversations with real personality. No robotic replies. No "great post!" energy.
• Repurposing long-form thought leadership into clips, carousels, quote cards, and other snackable formats that make B2B insights travel
• Coordinating with Brand Marketing on visual assets for PR, case studies, and campaign moments
• Managing all social posts between content you’ve produced, and other content we have (articles, PR announcements, etc).

You move fast. You have taste. You don't wait for a brief to start creating.

WHAT YOU WILL NOT DO

✗ Wait for someone to hand you a shot list and a script

✗ Produce generic stock-photo-style B2B content

✗ Treat video as an afterthought or a "nice to have"

✗ Hide behind a screen when you should be on camera

This role requires creative instinct, speed, and the confidence to ship. You will be seen. Your work will be seen. You will have real ownership and real accountability.

WHO THRIVES HERE

You probably:

• Have 2–4 years creating content for a brand, agency, or your own channels — with a portfolio that proves it (B2B experience is a major plus, but if your consumer work is exceptional and you're hungry to learn B2B, we're listening)
• Live on social media and instinctively know what stops the scroll — even when the subject matter is enterprise strategy, not consumer products
• Can shoot, light, and edit a video on your phone that looks better than most people's studio productions
• Have a design eye — your carousels and graphics look intentional, not templated
• Are comfortable on camera and genuinely enjoy being a visible part of a brand's presence
• Can walk into a room, read the energy, and know exactly what content to capture
• Move fast without sacrificing quality. You know the difference between "good enough to ship" and "not ready"
• Have strong creative opinions and can defend them, but you're not precious — feedback makes you better
• Are chronically online in a way that's actually useful. You see the format before it trends.
• You'd rather build a content machine from scratch than inherit someone else's templates.

MUST HAVE

• A portfolio that makes us say "oh, they get it" (send your best 5 pieces — video, carousels, whatever you're proudest of)
• Proven short-form video skills: shooting, editing, captioning, posting (show us the work)
• Design chops for static and carousel content (Figma, Canva Pro, Adobe — we don't care what tool, we care about the output)
• On-camera comfort. Not "I can do it if I have to." More like "I light up when the camera's on."
• Independent execution. You don't need three rounds of feedback to ship something good.

BONUS

• B2B marketing experience — you've made complex services or enterprise products look compelling on social
• eCommerce, Amazon, or CPG industry knowledge
• Motion graphics or animation skills
• Experience creating content for LinkedIn specifically (B2B social is its own game)
• A personal social presence that demonstrates your instincts (TikTok, Instagram, YouTube — show us you practice what you preach)
• Photography skills

HOW SUCCESS WILL BE MEASURED

• Content quality and consistency — are we proud of every piece that goes out?
• Video production volume and engagement — are people watching, saving, sharing?
• Visual content performance on LinkedIn — are carousels and graphics outperforming text-only posts?
• Founder and operator participation — are you pulling great content out of busy people?
• Sales team adoption — is the sales team sharing your content because it's genuinely useful?
• Brand visual identity — does Neato look like the most polished brand in the category?

HOW THIS ROLE FITS

Brand Marketing builds the story. PR puts it in the press. Strategy and editorial planning are handled at the VP level. You bring it all to life visually. You are Neato's creative engine.

WHY NEATO

We don't do spray-and-pray marketing. We don't optimize for vanity. We build conviction.

You'll work directly with a VP of Marketing who's building this function from scratch and knows the difference between micromanagement and support. The team is senior, the clients are real (illy, Earth Animal, Rocketbook), and the ambition is enormous.

If you want to be the creative force behind how a category leader shows up in the market — not just execute someone else's vision — you'll love it here.

COMPENSATION & BENEFITS

• $65,000–$85,000 DOE

• Medical, dental, vision

• Unlimited PTO

• Las Vegas-based (on-site)

• Real growth runway as Neato scales

If you've ever thought: "Give me a camera, a brand worth believing in, and get out of my way." Apply.

Neato is an equal-opportunity employer. We hire based on talent, skill, and potential—period. If you're great at what you do and excited about this role, we want to hear from you.