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Full-Time Marketing & Content Manager – Canine Cardio (Dog Fitness & Training Facility)

About Canine Cardio

Canine Cardio is not your typical dog daycare. We are a structured dog fitness, training, and enrichment facility focused on fulfillment, behavior, and calm state of mind.

Our mission is simple: Let Your Dog Be a Dog Again.

We are growing quickly and looking for a full-time Marketing & Content Manager who can help us scale our brand, generate qualified leads, showcase the difference between structured daycare and chaotic play environments and record most training sessions, turning them into valuable content.

If you are obsessed with content that converts, comfortable filming in high-energy environments, and excited about the dog industry — keep reading.

Position Overview

This is a hands-on, in-house role responsible for both marketing strategy and content execution.

You will own:

  • Social media growth
  • Short-form video production
  • Lead generation support
  • Brand storytelling
  • Content calendar management
  • Campaign execution

This is not a passive posting role. We are looking for someone who moves fast, thinks strategically, and can capture powerful moments in a busy dog facility.

Key Responsibilities

Content Creation & Video Production

  • Film high-quality content inside our daycare, 1:1 training sessions, and dog gym
  • Produce and edit short-form video (Reels/TikTok) weekly
  • Capture dog transformations, structured play, and educational moments
  • Create engaging daily Stories and behind-the-scenes content
  • Batch and organize content efficiently

Marketing & Growth

  • Develop and execute monthly content strategies
  • Support lead generation for daycare, training, and gym memberships
  • Track performance metrics and adjust strategy accordingly
  • Help position Canine Cardio as an authority in structured dog care
  • Assist with launches, promotions, and special campaigns

Brand & Messaging

  • Maintain consistent brand voice and visual identity
  • Highlight our structured, behavior-focused approach
  • Collaborate with ownership on educational content
  • Identify trends while staying true to brand positioning

Requirements

Must-Have Skills

  • Proven experience managing social media for a brand or service business
  • Strong short-form video editing skills (CapCut, Premiere, or similar)
  • Comfortable filming in fast-paced, noisy environments
  • Excellent organizational and time management skills
  • Ability to batch content and meet deadlines
  • Strong understanding of Instagram and TikTok best practices

Highly Preferred

  • Experience in pet, dog, or animal-related businesses
  • Experience with Later or similar scheduling platforms
  • Basic photography skills
  • Local marketing experience
  • Ability to appear on camera when needed

What Success Looks Like (First 90 Days)

  • Consistent weekly Reel output
  • Increased engagement and local reach
  • Strong pipeline of daycare and training inquiries
  • Clear, organized content system in place
  • Elevated brand authority in our market

Work Environment

  • Active dog daycare and training facility
  • Fast-paced and high energy
  • Collaborative small team
  • On-site filming required multiple days per week
  • Must be comfortable around barking dogs and movement

How to Apply

Please submit:

  • Your resume
  • Portfolio or social accounts you have managed
  • 2–3 sample Reel/TikTok ideas you would create for Canine Cardio
  • Your favorite dog breed (yes, we’re serious)

Pay: $50,000.00 - $60,000.00 per year

Work Location: In person

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