Vilgain is a European nutrition brand built on real ingredients and uncompromising standards. We recently launched in the US with Los Angeles as our proof-of-concept market, and we are looking for a Content Creator who lives and breathes TikTok, genuinely loves food and fitness, and knows how to turn nutrition stories into content people actually want to watch.
This is not a support role. You will be a driving creative force — conceptualizing, shooting, editing, and publishing content that builds Vilgain's US presence from the ground up. You need to be as strong on ideas as you are on execution.
Content Creation & Ideation
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Lead content ideation for TikTok as the primary platform, with Instagram as secondary
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Concept, shoot, edit, and deliver short-form video content built for TikTok performance
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Bring a constant stream of fresh, platform-native ideas — hooks, formats, series, trends
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Create content formats including talking-head, voiceover, educational explainer, product-led, and street-style interview
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Translate product benefits, ingredient education, and nutrition concepts into content that is clear, engaging, and made to perform
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Create static and graphic content including carousels, story frames, and branded graphics — not just video.
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Create visual assets and edit content using CapCut, Instagram Edits, Canva, Figma, and similar tools
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Write hooks, captions, and light scripts that feel native to the platform
Brand & Platform Consistency
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Stay ahead of trends, editing styles, and storytelling formats while keeping content true to the Vilgain brand
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Help maintain a consistent visual and editorial tone across channels
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Support campaign launches, TikTok Shop opportunities, and always-on brand storytelling
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Schedule and publish approved content, maintaining a consistent cadence
Collaboration & Insight
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Work closely with the US marketing lead and social team to align content with business priorities
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Monitor content performance, share learnings, and iterate on what works
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Contribute to community interactions as part of a wider team effort
Required
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2–5 years of hands-on social media content creation experience
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Deep fluency in TikTok — formats, culture, editing styles, and what drives performance
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A genuine passion for food, nutrition, fitness, or sports nutrition — you are the target audience
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Strong ideation skills — you come to the table with ideas, not just execution
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Comfortable and confident on camera in formats including talking-head, voiceover, and direct-to-camera education
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Proficient in CapCut, Instagram Edits, Canva, Figma, or similar content tools
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Strong eye for framing, pacing, lighting, and overall creative quality
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Organized and able to manage multiple content needs simultaneously
Nice to Have
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Experience creating content for a food, supplement, or consumer wellness brand
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Familiarity with TikTok Shop or social commerce content
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Background in creator-led, founder-led, or street-style interview formats
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Basic understanding of nutrition, ingredients, or wellness trends
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Ground-floor opportunity to build a US market presence for a brand with serious European traction
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Creative autonomy — we want someone who leads with ideas, not just executes briefs
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LA-based team with a culture rooted in fitness, food, and high standards
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Product you will actually want to use
Ready to help us build the Vilgain social media in US?
We’d love to hear from you!