SOCIAL MEDIA COORDINATOR

Summary:

The Social Media & Marketing Coordinator plays a creative and operational role in bringing our brand stories to life across digital platforms. This position requires an on-site presence for daily filming, photography, and collaboration with marketing and operations teams. The ideal candidate has a strong creative eye, a passion for storytelling, and proven experience managing digital content and paid campaigns across multiple channels.

• Full-Time, Onsite
• $25.00- $27.00 DOE

• Monday- Friday
• 9:00am- 5:30pm

Benefits:

• Medical, Dental, Vision
• 401k Matching Plan
• Life Insurance
• Hospital Confinement Plan
• Pet Insurance
• 3 Weeks of PTO
• 8 Paid Holidays

*The terms and conditions associated with each Benefit are outlined in the Associate Handbook, additional documentation provided by Human Resources, or within the policies of the carriers providing the benefits*

• Plan, create, and publish engaging content across Instagram, TikTok, Pinterest, and Facebook.
• Write compelling captions, post copy, and short-form storytelling that reflects our brand voice.
• Oversee photo and video shoots — from concept ideation to on-set coordination and post-production.
• Research trends, sounds, and hashtags to keep content relevant and fresh.
• Organize and maintain a digital content library for efficient access and repurposing.
• Monitor engagement and community interactions, responding to comments and messages in brand voice.
• Track analytics and performance metrics to measure success and inform content strategies.

• Manage the social media and marketing content calendar to ensure consistent posting and brand alignment.
• Collaborate with the Marketing Manager and internal teams on campaign launches and promotions.
• Support broader marketing initiatives including email campaigns, website updates, and SEO-driven content.
• Assist with on-property events, photoshoots, and vendor partnerships.
• Maintain brand standards across all digital and print channels.
• Communicate with external agencies, media partners, and collaborators.
• Assist with donation requests, marketing communications, and general administrative support.

• Proven experience managing paid ad campaigns on Meta, Pinterest, and Google.
• Background in photography and videography required.
• Excellent writing and communication skills.
• Proficiency in Meta Ads Manager, Canva, Lightroom, CapCut, and Adobe Creative Suite.
• Familiarity with SEO, blog writing, and email marketing tools.
• Highly organized and detail-oriented, able to manage multiple projects simultaneously.
• Passion for storytelling, brand growth, and community engagement through content.
• Prior hospitality, lifestyle, or tourism industry experience preferred.

Company Standards:

• Understand the Ponte Values, and Service Standards.
• Ensure the safety of guests and associates.
• Follow the environmental standards set by the Company
• Treat all associates and guests in a respectful manner.
• Exhibit integrity (honesty and truthfulness).