Social Media Coordinator

Job Responsibilities

• Develop, implement, and manage social media strategy aligned with organizational goals.
• Create, schedule, and publish engaging content (text, images, videos, reels, stories) across platforms such as Facebook, Instagram, LinkedIn, TikTok, and YouTube.
• Manage day-to-day social media accounts and ensure timely responses to comments, messages, and inquiries.
• Plan and execute social media campaigns to increase brand awareness, engagement, and lead generation.
• Monitor social media trends, competitor activity, and audience preferences.
• Track, analyze, and report performance metrics (reach, engagement, impressions, conversions) using analytics tools.
• Coordinate with graphic designer and content creators for high-quality visual content.
• Maintain brand voice and consistency across all digital platforms.
• Assist in managing paid social media advertising campaigns (Meta Ads, LinkedIn Ads, etc.).
• Support event promotions, announcements, and marketing initiatives through digital channels.

Job Requirements

• Bachelor’s degree in Marketing, Communications, Media Studies, or a related field.
• 1–3 years of proven experience managing social media accounts (preferably in an educational or corporate environment).
• Strong understanding of major social media platforms and their algorithms.
• Proficiency in content creation tools (Canva, Adobe Creative Suite, CapCut, etc.).
• Basic knowledge of social media analytics and performance reporting.
• Excellent written and verbal communication skills.
• Creative mindset with strong attention to detail.
• Ability to manage multiple projects and meet deadlines.
• Basic knowledge of paid social media advertising is a plus.

Job Type: Full-time

Work Location: In person