Social Media Coordinator

Description:

The Chesapeake Bay Foundation seeks a Social Media Coordinator in the Marketing and Communications Department to be based at the Philip Merrill Environmental Center located in Annapolis, MD.

THE CHESAPEAKE BAY FOUNDATION

Established in 1966, the Chesapeake Bay Foundation (CBF) is the largest regional nonprofit conservation organization dedicated to saving the Chesapeake Bay, its rivers and streams, and the wildlife that call it home. Through our education, advocacy, litigation, and restoration efforts, we work together toward our vision of a healthy and resilient Chesapeake Bay ecosystem where people, plants, and animals thrive together.

CBF has a staff of approximately 200 employees working in offices in Annapolis, Maryland; Richmond and Virginia Beach, Virginia; Harrisburg, Pennsylvania; and Washington, D.C. as well as 15 field education program locations. Our staff and volunteer corps work throughout the region educating students and adults, advocating for clean water policies, restoring waterways, and litigating when necessary.

CBF’s headquarters office in Annapolis, Maryland is the Philip Merrill Environmental Center, the world’s first U.S. Green Build Council’s LEED platinum building. In 2014, CBF opened the Brock Environmental Center—one of the world’s most energy efficient, environmentally smart buildings—in Virginia Beach, Virginia.

CONTEXT OF POSITION

The Social Media Coordinator resides in the Marketing and Communications Department, one of four programmatic departments at CBF.

The role of the department is to market CBF’s brand and priorities, including its policy, education, litigation, restoration, fundraising, and member-development programs; engage the public; and mobilize its advocacy and financial support. CBF’s Marketing and Communications activities are broken into five functional areas: Writing and Content Development, Creative Services, Media Relations, Digital Outreach, and Operations and Internal Communications.

Through these five areas of expertise, Marketing and Communications staff develop narrative, graphic, and video content through all our communications channels; research and write, utilizing storytelling to make stories “sticky;” manage our brand graphically and in messaging; manage all aspects of earned, paid, and public service media (and all the elements which go into it such as relationships with reporters, press releases, other forms of communications, etc.); manage all aspects of digital media, including our mobile-optimized website and blog, action alerts, outgoing e-mail program, social media, and any other forms of direct or indirect communications with the public at large or a subset of the public, including our members; manage CBF’s video strategy, internal communications, and public opinion research.

The Social Media Coordinator will serve on the Digital Marketing and Communications Team and will report to the Marketing Manager.

ESSENTIAL FUNCTIONS

Support CBF’s social media presence

• Draft, schedule, and publish engaging social media posts across CBF’s platforms that support organizational priorities and campaigns identified by the Marketing Manager
• Monitor CBF-owned social media channels and respond to comments and messages as appropriate, escalating issues or sensitive inquiries to a supervisor and flagging relevant engagement or outreach opportunities
• Assist with the setup, execution, and monitoring of social media advertising (with a strong emphasis on Facebook/Instagram ads), including reporting basic performance metrics
• Draft and produce social media toolkits for partners, staff, and leadership.
• Stay informed about new social media features, trends, and tools and share relevant updates with the Marketing and Communications team
• Serve as the organization’s point of contact for social media inquiries, keeping Marketing and Communications aware of relevant requests, educating colleagues on industry best practices, and keeping managers of CBF sub-profiles and handles aligned with Marketing and Communications’ goals and guidelines.
• Track and compile social media metrics such as engagement, reach, and follower growth, and contribute to regular performance reports.

Create compelling content and support the organization’s content strategy

• Collaborate with colleagues and content creators across the organization to adapt and post approved multimedia content on appropriate social media channels
• Assist in identifying, producing, and publishing visual and written social content (e.g., graphics, short videos, captions, stories) that aligns with CBF’s mission and campaigns
• Report on content performance and provide observations and recommendations to inform future content planning.

Participate in cross-departmental meetings or committees as needed to support social media execution and information sharing along with other duties as assigned.

All members of the Digital Marketing and Communications Team are expected to:

• Have a strong visual and editorial sense and contribute to writing and editing digital media content across multiple platforms utilizing CBF’s Style Guide, messaging, and the Chicago Manual of Style
• Consistently maintain and report out on metrics, analyzing the effectiveness of their work while staying abreast of the latest digital media trends and best practices;
• Educate colleagues in the tools and techniques of digital media to help them understand when and where such digital techniques will be effective
• Work as thoughtfully, nimbly, and successfully as possible with a positive, collaborative, roll-up-your sleeves, can-do attitude in a fast-paced environment.

Requirements:

• CBF is looking for a strategic and creative digital thinker with excellent writing/editing, project management, and visual skills as well as a solid understanding of and passion for marketing and the digital world, particularly with regard to compelling content and social media.
• Leading candidates will have 1–3 years of communications/marketing experience.
• The ideal candidate will be a graduate from an accredited four-year university or college majoring in Communications, English, Marketing, Policy, Environmental Science, or a related field. Knowledge of and passion for the Chesapeake Bay and its rivers and streams is preferred.
• Expertise using social media platforms (Facebook, Instagram, Threads, YouTube, Bluesky, X, LinkedIn, and more), creating digital media ads (with an emphasis on Facebook/Instagram ads), and producing branded video content for social media platforms.
• Ideally, experience using project management software such as Asana, constituent relationship and content management systems such as Salesforce, and other software and platforms such as WordPress, Phone2Action, Medium, etc. is preferred.
• Working knowledge of Canva, the Adobe Creative Suite, and the Microsoft Office Suite is required.