SOCIAL MEDIA - CREATIVE HEAD

We’re on the hunt for a passionate, result driven, and highly creative Social Media Creative Head to lead our brand’s digital and social content direction. If you live and breathe trends, love crafting compelling stories, and have a sharp eye for what clicks online — this role is for you.

You’ll be the creative force behind our social media presence, setting the tone for our campaigns and guiding a talented team of designers, creators, and strategists. Your work will directly shape how beauty lovers experience and connect with our brand online.

Key Responsibilities:

• Lead Creative Direction – Own the creative vision for all social platforms, ensuring every post, reel, and story aligns with our brand’s tone, aesthetic, and identity in the beauty space.
• Trend-Driven Content Creation – Ideate and direct content that taps into trends, product launches, tutorials, seasonal moments, and social media culture (hello, TikTok and Reels!).
• Campaign Ideation & Execution – Drive full-scale campaign development — from brainstorming visuals to producing short-form videos, influencer-led content, and scroll-stopping creatives.
• Team Leadership – Lead and inspire a team of content creators, designers, editors, and social managers to bring the brand to life across platforms.
• Influencer & UGC Strategy – Collaborate with the influencer and PR teams to blend creator content into the overall social strategy and boost authenticity and engagement.
• Performance-Driven Creativity – Partner with analytics teams to monitor what’s working, learn from audience behavior, and refine content for better reach and results.
• Brand Voice & Consistency – Ensure every piece of content feels on-brand — from captions and visuals to tone and storytelling.
• Cross-Team Collaboration – Work closely with product, packaging, e-comm, and PR teams to align social content with new launches, campaigns, and events.

What We’re Looking For:

• Interns, Graduates or Masters.
• 1–2 years of experience in social media, digital content, or creative direction — ideally in the beauty, fashion, or lifestyle space
• Deep understanding of social platforms (Instagram, TikTok, YouTube, Pinterest) and content formats that perform
• A creative portfolio that shows off successful beauty or lifestyle campaigns
• Passion for cosmetics, skincare, and beauty culture (you know what’s trending before it trends)
• Skilled with tools like Adobe Creative Suite, Figma, Canva, and scheduling platforms like Later, Hootsuite, or Meta Business Suite
• Strong leadership and communication skills — with the ability to manage people and projects smoothly
• Experience working with influencers, content creators, and artists is a big plus.

Bonus Points If You:

• Are obsessed with aesthetics, social trends, and pop culture
• Understand Gen Z, Millennials, and how they engage with social content
• Have experience scripting or producing short-form video content
• Are confident directing talent (or even stepping in front of the camera if needed!)

What You’ll Get:

• A vibrant, creative, and fast-paced work culture
• The chance to shape the visual and creative voice of a growing beauty brand
• Competitive salary, benefits, and exclusive product discounts
• Opportunities to attend shoots, beauty events, and industry activations
• WhatsApp Number +923219177887 careers@hs-engg.com

Job Types: Full-time, Part-time, Internship
Contract length: 6 months

Expected hours: 40 per week

Work Location: In person