Social Media & Digital Marketing Executive

We are looking for a results-driven Social Media & Digital Marketing professional who can plan, execute, and manage digital campaigns across multiple platforms. The ideal candidate should have hands-on experience with WordPress, strong understanding of Instagram, Facebook, WhatsApp, and LinkedIn, and the ability to build brand presence, generate leads, and improve engagement.

Key ResponsibilitiesSocial Media Management

• Plan, create, and publish engaging content for Instagram, Facebook, LinkedIn, and WhatsApp Business
• Manage daily posting, stories, reels, carousels, and professional posts
• Respond to comments, messages, and inquiries in a timely and professional manner
• Monitor trends, hashtags, and competitor activities to improve reach and engagement
• Build and maintain a consistent brand voice across platforms

Digital Marketing & Campaigns

• Plan and execute organic and paid campaigns on Instagram, Facebook, and LinkedIn
• Create campaign calendars aligned with business goals (branding, lead generation, hiring, events)
• Optimize ad campaigns for reach, engagement, leads, and conversions
• Manage WhatsApp marketing campaigns and broadcast messaging (as per compliance)

WordPress Website Management

• Manage and update company website using WordPress
• Create and publish blogs, landing pages, case studies, and announcements
• Work with basic themes, plugins, SEO tools, and page builders (Elementor / Gutenberg preferred)
• Ensure website content is SEO-friendly and up to date

Content & Branding

• Coordinate with internal teams to gather content inputs
• Create basic creatives using tools like Canva / Adobe / similar
• Write compelling captions, hashtags, and short-form marketing copy
• Maintain content calendars and publishing schedules

Analytics & Reporting

• Track performance using platform analytics and tools
• Prepare weekly/monthly reports on reach, engagement, leads, and conversions
• Suggest improvements based on data insights

Required Skills & QualificationsMust-Have Skills

• Proven experience in Social Media Marketing & Digital Marketing
• Strong hands-on experience with:
• Instagram
• Facebook
• LinkedIn
• WhatsApp Business
• WordPress CMS expertise (content updates, blogs, basic page management)
• Basic understanding of SEO, SMO, and digital analytics
• Experience running paid ads on Meta and LinkedIn (preferred)
• Good content writing and communication skills

Tools & Platforms

• WordPress
• Meta Business Suite
• LinkedIn Campaign Manager
• Canva / similar creative tools
• Google Analytics / Search Console (basic knowledge)

Job Types: Full-time, Part-time, Permanent, Fresher, Internship

Pay: ₹12,000.00 - ₹20,000.00 per month

Benefits:

• Paid sick time
• Provident Fund

Work Location: In person