Social Media & Digital Marketing Specialist

Position: Social Media & Digital Marketing Specialist
Experience: 1–2 Years
Location: Sector 63, Noida
Job Type: Full-Time (On-Site)
Tenure: Permanent

About the Role

We’re looking for a creative and results-driven Social Media & Digital Marketing Specialist with experience in the home and fashion category. You’ll manage brand presence across digital platforms, run marketing campaigns, engage with influencers, and contribute to driving traffic and conversions.

Key Responsibilities

Social Media Management

• Manage and grow brand accounts across Instagram, Pinterest, Facebook, and LinkedIn
• Create, schedule, and post engaging content aligned with brand voice
• Monitor engagement, respond to comments/messages, and build online communities
• Track analytics and adjust strategies for better reach and engagement

Digital Marketing

• Plan and execute paid ad campaigns (Meta Ads, Google Ads, Pinterest Ads, etc.)
• Assist in email marketing campaigns and newsletters
• Coordinate with designers and content teams for creatives
• Monitor ad performance and optimize for better ROI

Influencer Marketing

• Research, shortlist, and connect with influencers in home & fashion niches
• Achieve at least 2 influencer collaborations per brand per day
• Maintain strong, long-term influencer relationships

Content & SEO Support

• Assist in keyword research for content optimization
• Support the website team in implementing basic SEO best practices
• Help track traffic and campaign impact through analytics tools

Requirements

• 1–2 years of experience in social media & digital marketing (preferably in home/fashion brands)
• Knowledge of ad platforms, analytics tools, and social media trends
• Basic understanding of SEO is a plus
• Strong communication, creativity, and organizational skills

Job Type: Full-time

Pay: ₹20,000.00 - ₹40,000.00 per month

Benefits:

• Leave encashment
• Provident Fund

Work Location: In person