Social Media Director

Social Media Director

Emerson Coast | Fayetteville, Arkansas

Most brands chase trends.

We study them, test them, refine them… and help our customers wear them first.

We’re not looking for someone to “run social.”

We’re looking for someone who can turn attention into demand — and content into real growth.

Someone who sees a trend emerging and already has three ideas for how to use it.

Someone who understands that great creative isn’t accidental — it’s intentional, tested, and continually improved.

If you’re obsessed with what makes content perform — and why people actually buy — keep reading.

About Emerson Coast

We create completely custom sorority apparel — from trend-forward retail-inspired styles to fully custom cut-and-sew pieces.

Our customers care deeply about style, fit, fabric, and details.

They don’t want generic merch.

They want something their chapter is genuinely excited to wear.

Our job is to help them create it.

And social content plays a huge role in inspiring that demand.

The Opportunity

We’re looking for a Director of Social & Growth to lead and evolve our social presence into a true growth engine.

You’ll help shape:

• the creative direction of our content
• the strategy behind what we post and why
• how organic social supports paid media performance
• how influencer and UGC content feeds our pipeline
• how trends translate into demand
• how content ultimately drives real revenue

You’ll have strong support from an existing team that understands the brand and cares deeply about style — while also having the opportunity to help shape and build the right structure around you as we grow.

Your role is to help guide the vision, sharpen the strategy, and elevate performance.

What You’ll Own

• Social media strategy across Instagram and TikTok
• Creative direction for high-performing content
• Identifying trends early and translating them into content opportunities
• Partnering with our team to continually improve content quality
• Helping ensure content connects to real business outcomes
• Collaborating on paid social creative strategy
• Developing repeatable frameworks for content that performs
• Working with influencer and UGC creators to generate content that feels authentic and on-trend
• Helping shape the voice and feel of the brand

What Makes Someone Great in This Role

You naturally notice:

• what brands are gaining traction
• what styles are trending on campus
• what content feels current vs outdated
• what makes someone stop scrolling
• what makes content feel aspirational but still relatable

You understand that:

Great social isn’t about posting more.

It’s about posting better.

You enjoy:

testing ideas

refining creative

studying what works

building systems that improve performance over time

You’re both creative AND strategic.

You have strong opinions, but you’re also curious and always learning.

Experience & Requirements

We’re less focused on a specific background and more focused on demonstrated ability.

Strong candidates will likely have:

• 6+ years experience in social media, brand marketing, content strategy, or growth roles
• experience shaping content strategy that drives measurable business outcomes
• strong creative instincts combined with a performance mindset
• experience collaborating with designers, creators, or content teams
• familiarity with Instagram and TikTok as growth channels
• experience identifying trends and translating them into content ideas
• comfort using data to refine creative direction

Bonus experience (not required):

• fashion, lifestyle, beauty, or DTC brand experience
• experience working with influencers or UGC creators
• experience collaborating on paid social creative strategy
• experience helping build or scale a content function

We value curiosity, taste, and ownership mindset just as much as specific credentials.

Location

Based in Fayetteville, Arkansas (relocation support available for the right candidate).

Compensation

Competitive salary plus performance-based bonus, with total compensation expected to fall in the $100,000 – $130,000 range depending on experience and impact.

Why This Role is Unique

You won’t just be managing an existing machine.

You’ll help build it.

You’ll have meaningful influence on brand direction.

You’ll help shape how thousands of college women experience our brand.

And your work will directly impact growth.

Ready to Make Your Mark?

If you’re excited by the challenge of building something that’s both highly creative and highly effective, we’d love to hear from you. Apply directly here.

Pay: $100,000.00 - $130,000.00 per year

Benefits:

• 401(k) matching
• Health insurance
• Paid time off
• Parental leave
• Relocation assistance

Application Question(s):

• How many years have you directly owned social media strategy for a brand?
• Have you been directly responsible for improving engagement, follower growth, or conversion performance on social media for a brand?
• How many years of experience do you have managing paid social campaigns (Meta, TikTok)
• How many years have you led content direction (guiding creators, videographers, designers)?
• Do you have professional experience managing Instagram AND TikTok accounts for a brand?

Ability to Relocate:

• Fayetteville, AR 72703: Relocate before starting work (Required)

Work Location: In person