Social Media Editor

Key responsibilities:

• Set and execute the brand s social media strategies.
• Grow audiences and improve engagement on Instagram, LinkedIn and more.
• Creating a daily and weekly social calendar to coincide with user behaviour.
• Manage social coverage of live events, from the initial vision to execution.
• Constantly monitor analytics and adjust content and approach to meet growth goals.
• Liaise with the editorial teams for each brand to establish what is needed to make a story fly across social channels from visual assets to vertical video and promotion times.
• Provide regular feedback to editors and writers on performance both successes and missed opportunities.
• Communicate how to best produce social-savvy, must-read content to the wider editorial team. Provide training and reiterate best practices to journalists to ensure quality control across all social platforms.
• Produce weekly performance reports for the Group Editor.
• Meet weekly and monthly targets as agreed with the Group Editor.
• Ensure all content produced fits within the brand guidelines and tone of voice.
• Work closely with the design team to develop creative concepts for marketing materials and campaigns.
• Work with the Group Editor to ensure all content reflects the overall content / editorial strategy.
• Maintain a strong working relationship with the commercial team and work with them to deliver sponsored content campaigns.
• Occasionally attend events out of hours to create social content.
• Establish and maintain strong relationships with social media partners across the region, as well as stay ahead of trends, new platforms and engagement metrics within the content industry.

Technical Competencies

• Proven track record of growing an engaged social media audience, across an array of platforms.
• Experience working with social media management and analytics tools (CrowdTangle, Later, Social Studio, Sprinklr, Google Analytics, Creator Studio, etc).
• Experience analysing and interpreting data to inform strategy, and providing reporting.

Behavioural Competencies

• Competitive keeps a keen eye on the competition and wider industry, always staying one step ahead.
• Accountable the ideal candidate is ready to take on responsibility for managing projects from concept to fruition.
• Communicative proactively provides project status updates to the Group Editor and works transparently with the wider team.