Social Media Executive

Job Summary

We are looking for a creative and data-driven Social Media Executive to manage and grow our presence across social media platforms. The role involves content creation, community management, campaign execution, and performance tracking to enhance brand awareness and engagement.

Key Responsibilities

• Plan, create, and publish engaging content (text, images, videos, reels, stories) across platforms such as Instagram, Facebook, LinkedIn, X (Twitter), and YouTube
• Manage daily social media activities, including scheduling posts and monitoring comments, messages, and mentions
• Develop and execute social media campaigns aligned with marketing goals
• Collaborate with design, marketing, and content teams for consistent brand messaging
• Monitor social media trends, tools, and competitor activity
• Analyze performance using insights and analytics tools; prepare weekly/monthly reports
• Manage influencer collaborations and brand partnerships (if applicable)
• Support paid social media campaigns and audience targeting
• Maintain brand voice and ensure adherence to social media guidelines

Required Skills & Qualifications

• Bachelor’s degree in Marketing, Communications, Media, or a related field
• 1–3 years of experience in social media management (freshers with strong portfolios may apply)
• Strong written and visual communication skills
• Hands-on experience with social media management tools (e.g., Hootsuite, Buffer, Meta Business Suite)
• Basic knowledge of social media ads and analytics
• Creativity, attention to detail, and time-management skills

Preferred Skills

• Basic graphic design or video editing skills (Canva, Adobe, CapCut, etc.)
• Knowledge of SEO and digital marketing
• Experience handling brand or agency accounts

Key Performance Indicators (KPIs)

• Follower growth
• Engagement rate (likes, comments, shares, saves)
• Reach and impressions
• Lead generation or conversions (where applicable)
• Campaign performance

Job Type: Full-time

Pay: Rs30,000.00 - Rs35,000.00 per month

Work Location: In person